Continuing the "Vietnamese Business Support" training series, the Shopee team and partners recently had a meeting and sharing with businesses, cooperatives and business households in Dong Thap province right in the space of the "Southern Regional E-commerce Development" event.
The sharing session focused on practical content such as market trends, livestreaming and content creation on e-commerce (e-commerce), helping local sellers improve operational skills and more effectively exploit growth opportunities on the platform.
Improve operational skills and tell local product stories on livestream
For local products, value does not only come from quality, but also lies in the story of preserving identity, about raw material areas, production processes and the team behind them. However, effectively conveying these stories to increase consumer access in the digital environment in general and e-commerce platforms in particular is still a challenge for many businesses, cooperatives and business households in Dong Thap province.
Receiving sharing from local sellers about those difficulties, Shopee and partners brought direct practical activities in the training session of "Vietnamese Business Support" recently in Dong Thap province. Specifically, businesses, cooperatives and business households were observed how to operate a complete livestream session, from preparing tools, operating the system to interacting to introduce product stories to online viewers.
In particular, under the guidance of the Shopee team and partners, many businesses and sellers have had the opportunity to directly operate a livestream session right at the event. This practical experience helps participants better understand how to apply livestream as a tool to connect with consumers, expand activities on the e-commerce platform, and develop more soft skills to build content and attractive storytelling to effectively promote local products.
Sharing after the practice session, a representative of a bird's nest production enterprise said: "Online sales are becoming an inevitable trend for many businesses, and Shopee is one of the channels we identify as needing to invest in development in the coming time.
The practical instructions on livestreaming and booth operation at the program have helped us better visualize how to approach customers, convey product stories in a livestream session to expand opportunities to bring products to domestic and foreign consumers.
Towards long-term growth on e-commerce
In addition to practical content on livestreaming and building digital content, the exchange also brought many shares on how to develop business operations on e-commerce in a long-term direction. Instead of just focusing on putting products on the exchange, many businesses and sellers in Dong Thap are currently more interested in retaining customers, improving conversion efficiency and optimizing operating resources.
From these concerns, businesses and local sellers have been introduced by Shopee's team to how to take advantage of data from the operating system to understand market needs, complete product portfolios and build development strategies suitable to the current scale. This is also an important foundation to help local businesses gradually expand business operations and improve competitiveness in the digital environment.
Through training and connection activities in Dong Thap, Shopee's "Supporting Vietnamese Businesses" program continues to accompany and contribute to improving e-commerce capacity for businesses and local sellers.
At the same time, the interest and active participation of businesses, cooperatives and business households also shows that the local sellers community is increasingly proactively improving digital business capacity, seeking new growth opportunities and gradually building a long-term development platform on e-commerce.
