Grab Vietnam has just officially launched the "Quan Tru Danh" Collection on GrabFood, gathering thousands of outstanding local restaurants and eateries that are loved and highly appreciated by the Grab user community.
The "Quan Tru Danh" collection not only helps users easily experience the typical, quality delicious dishes of each region but also contributes to promoting local cuisine to domestic and foreign tourists.
With the launch of this collection, GrabFood continues to be the optimal choice for users with a diverse culinary portfolio, meeting all culinary needs of many customer segments across the country.
According to a report by momentum Works published in February 2025, the online food delivery market in Vietnam is witnessing impressive growth, reaching the highest rate in Southeast Asia at 26% in 2024, bringing the total value of goods (GMV) to 1.8 billion USD. In this vibrant context, GrabFood continues to lead in market share in the food delivery segment in the Vietnamese market.
The launch of GrabFood's " Quan Tru Danh" Collection is a testament to its ability to meet the increasingly high and diverse needs of users.
In each locality, the "Quan Tru Danh" Collection is built with a list of different restaurant partners, aiming to spread the unique culinary values of that land.
The restaurants and eateries in this collection are carefully selected by GrabFood based on data from the Grab user community, including bookings, feedback on the experience of the dish, and user satisfaction with a rating of 4.5 stars or more.
For example, in Da Nang, visitors can easily order dishes from famous local restaurants such as Bi My pork rice paper at Con market, Bun cha ca Ba Lu, Lien sweet soup...
As for the destination of the coastal city of Nha Trang, visitors can find typical dishes from the Fine fish noodle shop, Tung chicken rice, or Sau Khai sticky rice.
Being present in the " Quan Tru Danh" Collection is also a certification of the reputation for the quality of dishes and services provided by GrabFood restaurant partners. In particular, Grab is also applying AI technology to support restaurant partners to increase business efficiency and reach more customers.
Ms. Nguyen Thanh Anh, Marketing Director, Grab Vietnam, said: "We believe that cuisine is an indispensable part of the cultural experience. The "Quan Tru Danh" collection is built on a deep understanding of the market, along with taking advantage of the technology and power of the Grab platform to bring unique, quality flavors from the most favorite local restaurants to get closer to all users.
This initiative is also a further effort of Grab in promoting digital transformation to promote local cuisine and specialties, thereby contributing to the development of Vietnamese tourism and continuing to actively contribute to the socio-economic development of the country".
Grab has been actively expanding cooperation with local agencies and departments to join hands to honor and further promote unique regional culinary values.
In May 2025, the "Hue Dining restaurant" award ceremony was jointly organized by Grab and the Hue Department of Tourism for the first time to honor famous local restaurants and eateries in Hue.
At the event, 26 food businesses that have contributed to preserving and spreading Hue culinary flavors were honored with many prestigious award categories such as "Fragrance of Famous", "Most Favorite" and "Growing Star".
