Green tick goods grow outstandingly
In the days leading up to Tet, at major supermarket systems in Ho Chi Minh City, the shopping atmosphere becomes much busier. On the stalls of fresh food, from vegetables, meat and fish to processed foods, many consumers prioritize choosing products labeled "Responsible Green Label".
Recorded at some supermarkets Co.opmart, Bach Hoa Xanh, GO!, MM Mega Market... products with green ticks are easily identified, the number of customers stopping to choose to buy is quite large. Many shopping baskets of consumers this occasion all have at least a few items with green ticks.
Ms. Nguyen Minh Giang (resident of An Khanh ward) said that during Tet, her family always puts food safety first, even higher than price. According to Ms. Giang, products with "Responsibility Green Label" have been trusted by her for a long time thanks to QR codes providing clear information, reasonable prices, creating peace of mind about quality.
According to a representative of Saigon Co. op, this system currently has nearly 120 suppliers with more than 1,200 products accompanying the "Responsible Green Tick" program. The program currently focuses strongly on the group of fresh food, a group of goods accounting for a large proportion in the Tet consumption structure. The coverage of green tick goods in the system reaches about 80%.
Notably, Tet promotion programs are being widely implemented by Saigon Co. op in Ho Chi Minh City, the East, Southwest, Central Highlands and Central regions. Thanks to that, products with green ticks recorded a growth rate of nearly 30%, much higher than the average growth rate of the entire fresh food industry.
In another retail system, a representative of King Food Mart said that as of January 28, the unit has put a total of 356 "Responsible Green Pick" products on shelves. Besides traditional vegetables and fruits, the system has expanded to processed food and beverage groups, with 36 suppliers accompanying.
In order to ensure the quality of Tet goods, King Food Mart maintains a strict control process for 100% of the legal documents of the product. At the same time, the unit conducts quick inspections at the warehouse for indicators such as borax, colorants, formol, focusing on sensitive items such as spring rolls, sausages, pickled onions, jam.
In the context of strong Tet purchasing power, processed foods are increasingly accounting for a large proportion in consumers' shopping baskets. However, this is also a group of goods that contain many food safety risks, requiring stricter control.
Expanding green ticks to processed foods
Mr. Nguyen Nguyen Phuong - Deputy Director of Ho Chi Minh City Department of Industry and Trade - said that in the past time, functional agencies have discovered many serious violations in the group of processed food items. Meanwhile, inspection and control work still faces many difficulties, most major cases are detected by the police agency.
If not prevented in time, this large amount of poor quality goods will be dangerous to public health when circulating daily on the market. Therefore, it is necessary to replicate the model, increase the proportion of "Responsible Green Tick" products circulating on the market right in this Tet shopping season" - Mr. Phuong emphasized.
From that reality, after being effectively implemented with the fresh food group, the "Green responsibility" program will continue to be replicated to other product groups, including packaged goods. In particular, processed food is identified as the next key target, due to the current low participation rate.
According to the Ho Chi Minh City Department of Industry and Trade, to date, the Goods Quality Control Cooperation Program - "Responsibility Green Tile" has had more than 4,835 products of 417 suppliers confirmed and consumed at 12 retail systems in the city. Among these, 4,450 products are fresh goods, and the rest are processed products.
Suppliers participating in "Responsible Green Label" commit to voluntarily monitoring quality, proactively preventing defective products from reaching consumers. This sense of responsibility has created trust with consumers and high appreciation from retailers. In particular, the program also creates links between retail systems, together committing to action to prevent poor quality goods, forming a comprehensive quality control network and having separate support policies for products labeled with green labels.
