From December 16 to 18, the Trade and Investment Promotion Center (Vietnam Cooperative Alliance) in coordination with the Dak Lak Provincial Cooperative Alliance organized a training course on market development and digital transformation for cooperatives in the area.
The training course was implemented within the framework of the National Target Program on New Rural Development in 2025, which was assigned by the Vietnam Cooperative Alliance to preside over.
The training course was attended by representatives of cooperatives, cooperatives, production households and small and medium enterprises operating in the agricultural sector, especially units with agricultural products, OCOP products and local specialty products.
During the 3 days, students were equipped with knowledge focusing on contents such as: market development, traceability, trade promotion to serve the work of propaganda, introduction and consumption of agricultural products; applying information technology to support socio-economic development, contributing to ensuring security and order in new rural areas.
In addition, experts guide cooperatives in skills to access and apply information technology, implement digital transformation in production and business activities. At the same time, support the building and development of brands for cooperative and production household products.
Mr. Huynh Bai - Chairman of the Dak Lak Provincial Cooperative Union said that the training program aims to improve governance capacity, competitiveness and the ability to apply technology for rural economic units. Thereby, supporting businesses and cooperatives in the province to increase their competitiveness in the domestic and international markets.
