Quality goods, reasonable prices to attract purchasing power
Mr. Nguyen Ngoc Thang - Deputy General Director of Saigon Co. op - said that Vietnam still has a lot of room to develop retail thanks to its large population, rapidly increasing middle class, high urbanization rate and increasingly clear modern consumption trends. People's purchasing power is gradually recovering in a positive direction and spreading more widely to many different consumer sectors.
When domestic purchasing power is effectively ignited, the impact will not only stop at the retail sector but also strongly spread to production, logistics, agriculture, tourism and many other related industries. Therefore, it is necessary to promote the role of the domestic market as a key "support" for sustainable economic growth" - Mr. Nguyen Ngoc Thang said.
According to Mr. Thang, to stimulate effective and sustainable consumption, the key factor is to unlock consumer confidence. People today no longer shop simply by habit but are increasingly carefully considering the quality, safety and transparency of products.
Mr. Nguyen Minh Tam - Director of WinMart's product line - said that to reduce operating costs, businesses are promoting digitalization in warehousing, warehouse management and order processing. The store system also implements 2 promotional programs each month to bring better prices to consumers.
However, price is no longer the only factor dominating shopping behavior. Consumers are increasingly concerned about the quality and origin of products. Therefore, WinMart has invested in improving quality inspection capacity and operating a food safety testing laboratory system in 3 regions: North - Central - South.
Helping consumers identify good and safe goods
Ms. Ly Kim Chi - Chairwoman of the Ho Chi Minh City Food and Foodstuff Association - said that the biggest difficulty currently for well-organized businesses is not in production but in maintaining consumer confidence.
The boom of online sales channels is creating many risks when poor quality and unsafe food items are sold rampant.
Ms. Ly Kim Chi said that to stimulate sustainable consumption, first of all, it is necessary to strengthen market confidence, because people are always willing to pay higher prices to exchange for clean and safe food.
She believes that management agencies need to intervene with strong sanctions to handle counterfeit goods, protect genuine businesses. At the same time, it is necessary to continue to link the campaign "Vietnamese people prioritize using Vietnamese goods".
From the perspective of state management, Mr. Nguyen Nguyen Phuong - Deputy Director of Ho Chi Minh City Department of Industry and Trade - informed that many domestic products, although competitively difficult, are very well received by the international market when exported. This shows that consumers are still willing to pay high prices for quality products, the important issue is how to help them identify good and safe goods.
According to Mr. Phuong, Ho Chi Minh City also expects to form a national-level shopping stimulus program, in which tourists buying anywhere can accumulate points to exchange for gifts when reaching a certain threshold.
Although the implementation still faces many difficulties, functional agencies are gradually implementing from easy to difficult to encourage businesses to do honest business...
