On the afternoon of March 19, the People's Committee of Binh Thuan province organized a meeting and trade connection program between Binh Thuan and South Korean tourism businesses.
This is an activity in the Korean Famtrip delegation program led by Vietnamese Tourism Ambassador to Korea Li Xuong Can, to survey and experience Binh Thuan tourism products. The group of 21 members are large travel companies, media agencies and celebrities.

The program is part of participating in the Kotfa International Fair in Korea in 2024 and promoting the image of "green sea - white sand - golden sunshine", introducing brands, products and services to the international market, especially Korea.

Speaking at the program, Mr. Nguyen Minh - Vice Chairman of Binh Thuan Provincial People's Committee affirmed that connecting trade between tourism businesses not only helps increase the number of Korean visitors to Binh Thuan but also opens up opportunities for cooperation in investment, development of high-end tourism services, as well as promoting destinations more effectively.

Binh Thuan province is committed to accompanying localities and tourism businesses in the province to develop preferential policies and stimulus programs for Korean tourism businesses bringing visitors to Binh Thuan, in addition to focusing on building new, attractive tourism programs and products that are suitable for the needs of Koreans.

At the program, Binh Thuan tourism businesses introduced attractive products, services, and stimulus programs to travel businesses and Korean media outlets. Binh Thuan Tourism Association and Hanatour Group (Korea) signed a cooperation agreement to welcome Korean tourists to Binh Thuan in the coming time. The Department of Culture, Sports and Tourism of Binh Thuan province and the Representative Office of the National Administration of Tourism of Vietnam in Korea also signed a cooperation program.

During the 4 days of March 17 - March 20, the Famtrip group of Korea visited outstanding destinations, high-class resorts, enjoyed local cuisine, and experienced special services.

Binh Thuan is focusing on developing green and sustainable tourism with unique products such as eco-tourism, agriculture, culture, nature conquest tourism, adventure tourism and health care. These products are associated with the conservation of natural resources and promotion of local cultural values, while aiming to attract Korean tourists.