Building quality and brand for products
Lac Duong district with the famous Langbiang mountain peak, located 12km from the center of Da Lat city. Lac Duong has a temperate climate, the land is suitable for many crops with high economic value such as vegetables, high-class flowers, artichokes, ginseng, strawberries, Arabica coffee...
With that difference, Lac Duong district has developed agriculture in a diverse and effective way with many typical crops. On the development roadmap, Lac Duong district (Lam Dong province) has been developing tourism associated with OCOP products.
Currently, Lac Duong is exploiting its strengths in raw material areas to produce many quality products that are well received by the market.
For example, Nguyen Thi Thuy Trang - representative of Langbiang Cordyceps Business Household (Lac Duong district) shared: "I was born and raised in the locality. Recently, I have been investing in growing Cordyceps mushrooms to develop my family's economy".
According to Ms. Trang, she started growing Cordyceps in 2017. When she first started growing, her family failed many times due to inadequate machinery, leading to many damaged products that could not be brought to market.
After that, Ms. Trang went to many places inside and outside the province to learn experience and successfully applied it to develop the model.
By August 2024, Ms. Trang's family had completed a closed system of planting, caring for, and producing finished products of cordyceps with a fairly large total investment.
"Currently, my family's cordyceps product has entered the orbit and is rated as a 3-star OCOP product. In the near future, my family will expand the scale, upgrade the OCOP product and complete the procedures to put it on the e-commerce platform" - Ms. Trang shared.
Promote OCOP product development
In 2023, Lac Duong district will have 17 more products certified as OCOP products. Thereby, bringing the total number of products recognized as OCOP to 60, ranking 2nd in Lam Dong province (after Da Lat city).
Of which, 16 are 4-star products and 44 are 3-star products. In 2024, the district strives to have 15 more products certified as OCOP.
According to the People's Committee of Lac Duong district, the district has many OCOP products with local characteristics such as raspberry wine, raspberry jam, raspberry tea, Langbiang shiitake mushrooms, instant shiitake mushrooms, etc.
OCOP products have contributed to promoting, introducing and publicizing the potential and strengths of culture, cuisine, tourism, land and people of the locality to a large number of domestic and foreign tourists.
To improve competitiveness and increase the value of agricultural products, Lac Duong District People's Committee has established the "OCOP Product Club" with the participation of 16 members.
Members are responsible for promoting solidarity and creativity of people and businesses in production, processing and promotion of typical products with local advantages; strengthening the promotion of OCOP products that have been evaluated and ranked, contributing to connecting and expanding the consumption market.
The ultimate goal of this activity is to closely link agricultural production with tourism and trade services.
Mr. Hoang Xuan Hai - Head of the Department of Agriculture and Rural Development of Lac Duong district - informed that recently, the district has implemented capital support for businesses to invest in equipment to improve quality and upgrade products.
In addition, the authorities also support businesses in improving product packaging designs, creating competitiveness in the market while still ensuring environmental friendliness.
In particular, we also focus on supporting businesses in building websites to easily reach customers on e-commerce platforms; and the cost of bidding to purchase equipment to improve product quality.
"For products that have not been recognized as OCOP, the specialized department will support and advise on completing the dossier. The fact that the district has dozens of OCOP certified products is a great effort of the authorities at all levels, businesses and many farmers in the area," Mr. Hoang Xuan Hai added.
