Regarding the reason why Saigon Square Shopping Center is constantly being inspected by functional forces and market managers, discovering the trading of counterfeit goods and counterfeit goods, but traders continue to trade in these items, Mr. Nguyen Quang Huy - Deputy Head of the Ho Chi Minh City Market Management Department (under the Ho Chi Minh City Department of Industry and Trade) said that the inspection and handling of counterfeit goods is always the top priority task of the Market Management force.
Therefore, the Ho Chi Minh City Market Management Department regularly strengthens supervision and management of the area. In particular, Saigon Square Shopping Center is identified as one of the areas where there is still a situation of trading in counterfeit goods, goods of unknown origin and origin.
In 2024 and the first 6 months of 2025 alone, the City Market Management Department has proactively inspected and coordinated with the Market Management Department under the General Department of Market Management (now the Market Management Department under the Domestic Market Management and Development Department) to focus on inspecting many peak periods and handled 38 violations at Saigon Square shopping mall on the act of trading in counterfeit goods of Chanel, Louis Vuitton, Hermes...
Confiscated 1,291 units of watches, shoes, handbags, clothes, ... with a total value of goods of more than 250 million VND; fined 359 million VND.
Through practical inspection and handling, the Market Management Department recorded a number of reasons why traders at Saigon Square shopping mall and other locations continue to trade in counterfeit goods despite being inspected and fined.
That is the need of a part of consumers and tourists: some consumers know that it is counterfeit but still buy it because of the low price, or want to own a product with a similar product style to a brand but do not have enough financial capacity.
The profit is very high, counterfeit goods and counterfeit goods often have very low buying prices, so even if they are sold at prices many times lower than the real price, the profit when selling counterfeit goods and counterfeit goods is still very high, attractive enough for traders to accept the risk when fined.
Difficulty in proving and handling at the root: The supply of counterfeit and counterfeit goods is often very sophisticated, transported and distributed through many intermediaries. The dismantling of production and trading lines for counterfeit goods in large quantities is facing many difficulties.
The fine level is not suitable for the actual situation, although there have been adjustments to increase the fine level, many traders still consider the fine as part of "business costs". If the profit from selling counterfeit goods far exceeds the fine, they are willing to violate to make a profit.
