I chose Number 1 not only to stay alert, Minh shared, but also because it is clean. Clean in the true sense of what I demand from everything I consume.
For Gen Z, choosing a drink is also a way to express personality. From smartphones, canvas bags, to Number 1 bottles - everything says the message of sustainable living. According to a survey from NielsenIQ, 86% of Vietnamese people are willing to spend more on environmentally friendly products, and 70% say no to drinks containing preservatives.
Just a few sips of Number 1, Minh immediately felt the difference: strong, cool, refreshing flavor spread throughout the body, alert energy to complete unfinished work and confidence in choosing clean, sustainable products.
Aseptic: goal of hundreds of millions of USD for non-preservative products
With Number 1, Aseptic is not only technology, but a commitment to bringing the best value to Vietnamese people. Nearly twenty years ago, when many people were skeptical about the investment of hundreds of millions of USD in this technology, the company's leaders affirmed: "We are not afraid of risks, because the peace of mind and complete benefits for consumers are the most important thing. Compared to the long-term benefits, the price of hundreds of millions of USD is still too cheap".
Number 1 has chosen the "difficult path": accepting risks, investing heavily in technology considered the invention of the 21st century to preserve all flavors and natural nutrients, absolutely sterile, without preservatives to bring consumers more delicious, cleaner, and safer products.
Mr. Vincent Mauer, General Director of GEA Vietnam and the Philippines, shared: Aseptic is a technology that helps preserve quality in each drop of water. It not only makes the drink more delicious, but also prolongs the life of the product, stabilizes quality, and most importantly, does not require preservatives.
With Aseptic technology invested in nearly 2 decades ago, Number 1 has laid the foundation for Halal certification (2016), US FDA standard (2017), and exported to more than 20 countries. Behind that achievement is the philosophy: "Quality is not only to compete, but to serve the interests of consumers".
Passion, for a green future
Not stopping at clean products, Number 1 also strives to reduce carbon emissions right on the line, contributing to Vietnam's Net Zero goal by 2050.
According to Mr. Vincent Mauer, the Aseptic sterile cold filling technology developed by GEA has now built a 7th generation, complying with ISO 14021, focusing on saving space, water and energy.
Each 7th generation Aseptic technology line helps reduce water consumption by up to 91%. Thanks to that, GEA customers such as Number 1 save up to 97,500 m3 of water per year, equivalent to the amount of water used for 2,100 people in a year.
"GEA focuses on minimizing the use of PET plastic, which is where we can make the biggest difference," Vincent Mauer affirmed. He said sterilization technology allows reducing greenhouse gas emissions by reducing plastic use and saving water.
He cited that in the Vietnamese market, with the application of the 7th generation of Aseptic technology, Number 1 bottles have reduced their weight by up to 50%, from 27 grams to 13.5 grams, equivalent to a 20% reduction in CO2 greenhouse gas emissions on each bottle of the product. "This allows Number 1 to achieve their sustainable development goals," said Mr. Vincent Mauer.
"Every time you choose Number 1, it is not only a bottle of water for energy and passion, but also a practical action contributing to Vietnam's Net Zero 2050 journey."
Number 1: Where passion is responsible
According to a survey by PwC Vietnam on the consumer market, 96% of Vietnamese consumers said they are willing to pay more for products of companies with a reputation for ethical and sustainable practices.
This is the reason why Number 1 has been loved and trusted by millions of young Vietnamese people for more than two decades. Number 1 is not only a bottle of energy drinks, but also a non-permanent companion to persevere passion, support you to dare to dream, dare to move forward, dare to conquer.
From office worker, technology car driver, engineer, to young entrepreneurs or street artists, Number 1 is always ready to recharge so that each person explodes in their own way.
Amidst the warm yellow light of the last day of the year, you admire Number 1. The strong flavor spreads, the spirit is alert immediately to be ready to burn out all day.
