On August 29, recorded at some supermarkets in Ho Chi Minh City, the shopping atmosphere began to become busier. In areas of fresh food, beverages, confectionery, processed foods... the amount of goods was increased, while many discount programs, buy one get one free were implemented to stimulate consumer demand.
Ms. Dao Thu Trang - living in Phu Lam ward - said that during the holidays, her family plans to organize some meals at home, so they take advantage of going to the supermarket to shop.
During holidays, the demand for buying food and drinks usually increases. I see that this year, supermarkets have many promotions, especially for food and beverage items. Goods are also continuously filled in shelves, making shopping choices freely" - Ms. Trang shared.
Similarly, Mr. Phan Van Phuong - living in Vuon Lai ward - said that holiday promotions are an opportunity for people to buy goods at reasonable prices.
My family often chooses supermarkets because we can buy many items at once. If there are deep promotions during holidays, I will prioritize essential products, food and household items" - Mr. Phuong said.
To welcome purchasing power during the holidays, MM Mega Market Vietnam implements the program "Vietnam in every choice - Made in Vietnam" from September 27 - September 8, 2026. The program applies discounts of up to 50% on more than 1,000 products, including consumer goods, fresh food and many Vietnamese products and specialties.
Mr. Nguyen Duc Toan - CEO of MM Mega Market Vietnam - said: "This year's holiday, purchasing power is forecast to increase sharply, so we have proactively prepared abundant sources of goods, an increase of about 15% compared to the same period last year. In addition to incentive programs, MM Mega Market also closely coordinates with partners to maintain stable prices for essential goods, while tightening the quality control of fresh food, helping customers completely feel secure in enjoying a complete holiday season.
On this occasion, this system also strengthens the display of high-quality Vietnamese goods, OCOP products and regional specialties. Not only serving shopping needs during the holidays, stimulus programs are expected to contribute to bringing more domestically produced products closer to consumers.
Representatives of Saigon Co. op said that at more than 800 points of sale belonging to the Vietnamese goods system, they are also prioritized for display in prominent locations for customers to easily recognize and choose. This unit is implementing many preferential programs for member customers ranging from now until after September 2, focusing on food groups serving holidays and the school start season.
With early-prepared goods and a series of preferential programs, the retail market is expected to be more vibrant during the September 2nd National Day holiday.
