The strong development of technology has led to increasingly high customer expectations for financial products. The digital banking experience today does not stop at convenience, speed, and safety, but must also suit each user portrait.
Banks lead the trend
Techcombank is still known as a "Tend creating bank" thanks to its strongly invested technology platform, especially in digital experience.
A typical example, in 2016, this bank, one of the most effective banks in Vietnam, implemented Zero Fee, creating a "seismic" in the market when it exempted all fees for customers using Techcombank's digital banking service, even though at that time the service fee could be up to thousands of billions of VND and was a large source of revenue for banks. For a while, a series of other banks have also applied, and up to now, almost all banks in Vietnam no longer collect fees.
Or in January 2024, Techcombank was the first bank in Vietnam to deploy "Autumn profits" - paying high interest rates for idle money to have the Automatic profits feature enabled in the payment account. The "revolution" created by Techcombank has attracted nearly 3 million more customers after more than a year of launch, helping nearly 80,000 billion VND of customers optimize benefits.
After more than a year, up to now, a series of banks have also implemented paying interest on accounts similar to the "Autumn Profit" version of Techcombank in the early stages, but with different names, as the "era of free transactions" in Vietnam was created from Techcombank's initiative.
However, customers always constantly expect improvement, especially in terms of experience. This has prompted Techcombank to launch version 2.0 of Automatic sinh after only 01 year and more completely optimize the customer experience thanks to its convenient, absolutely seamless features with a processing speed of only 1 second for every transaction and payment on all channels without any restrictions.
According to banking and financial experts, Automatic profit generation is not just a trend but could be a new standard, a revolution in the banking industry. Continuously innovating to enhance the experience, the bank can change customers' thinking about a completely new financial product, bringing more value to customers like Apple's way of refreshing the phone, making the Iphone a symbol of the world.
Automatic language development sets new standards
"Automatic profit" is a product of Techcombank but has attracted the rapid participation of many banks and the support of millions of customers, thereby setting new standards for financial products, including:
Flexibly use all your account balances 24/7 while your money is optimized for yields:
The special feature of Automatic Profit is flexibility. With just 01 click, customers no longer have to worry about what to choose to optimize the yield for idle money, everything is completely automatically set up so that the account always achieves the highest yield, up to 4%/year. Unlike allowing customers to only use a part of their account balance for certain time frames, Techcombank's 2.0 Automatic Profit version has just been launched, allowing customers to flexibly use all their account balances for all transactions such as payment, transfer or withdrawal 24/7 anytime, anywhere.
The automatic transfer system ensures uninterrupted spending demand. While the current version of some banks will only allow customers to use a part of their account balances for certain time frames. At the same time, instead of the amount of 10 million VND or more for regular customers and over 100 million VND for priority customers who are new to " make a profit", with "Automatic profits" 2.0 have optimized all the money in the account, erasing all gaps to the threshold for profit. All of the customers' idle money is profitable, even for just 1 day.
Change your habits in financial management: When customers tend to keep money in their accounts for longer, they will generate more returns from idle money. This encourages customers to keep money in their accounts instead of withdrawing for unnecessary expenses, because the higher the balance, the greater the profit. In addition, customers also avoid spending wastefully, thereby building a better financial habit.
With Techcombank's system, the balance in the account is automatically filtered and the "surplus" is transferred to the "interest space" for profit, while still ensuring that customers can spend at any time. This creates a smart savings habit, where customers do not need to proactively deposit savings but can still optimize profits from idle money.
Outstanding digital experience: With just one operation, customers will easily manage profits right on the app, can receive interest every day and track the profits generated. This also encourages customers to use more digital banking services, from checking balances, monitoring profits, to making payment transactions. With the Automatic Profit version 2.0, Techcombank has continuously improved and has had a breakthrough solution with a monthly interest payment mechanism to help customers easily track the yield from idle money in a simple, intuitive way. The fact that nearly 3 million new customers have been added, more than half of which come from digital channels, and nearly 15 million Techcombank users are participating in the current "Automatic Profit Era" is the clearest proof.
One initiative - many values
Automatic profit making not only helps this bank grow quickly, but also brings many values to customers, the banking industry as well as the whole society.
For customers, the fact that many people have turned on Autumn Profit and encouraged other banks to join in and implement it shows that this product is truly attractive and brings practical benefits.
For the banking industry, Automatic profits encourage customers to use digital channels instead of traditional transactions at the counter, helping banks reduce operating costs, optimize resources and move towards a modern banking model. In addition, it also promotes competition between banks, thereby creating increasingly superior products for users.
As for the whole society, it is clear that in the current 4.0 era, financial products and services are increasingly optimized and bring better benefits and experiences, so users coming to digital banking is always a top priority. This contributes significantly to promoting cashless payments in society and soon completing the cashless payment target set by the Government.
Pioneering in providing innovative financial products such as "Autumn profits" also helps Techcombank affirm its position as a leading bank in innovation, enhancing its reputation in the industry.
