Vietnam Technological and Commercial Joint Stock Bank (Techcombank) has become the only private bank to maintain its position in the Top 5 most valuable banking brands in Vietnam, with a brand value of 1.5 billion USD, up 5% compared to 2023. At the same time, Techcombank continued to impressively rise to 160th place in the Top 200 most valuable banks globally.
As the only private bank in the Top 5 most valuable Vietnamese banking brands, Techcombank is currently the 7th brand in the Top 100, alongside leading enterprises such as Viettel, FPT, ... Techcombank's Brand Strength Index (BSI) increased to 82.6 out of 100, while maintaining its AAA- rating.
According to Brand Finance, Techcombank has achieved the fastest brand growth rate in the past 5 years with an increase of 38.1%. Techcombank is also proud to be a Vietnamese private bank in the Top 20 ASEAN banks in the Global 500 Bank Ranking.
With the vision of “Transforming the financial industry, enhancing the value of life” and the mission of leading the journey of digitalizing the Vietnamese financial industry, Techcombank is always strongly committed to cooperating and accompanying domestic and foreign enterprises. In the strategic period of 2021-2025, based on the strength of the three pillars of Digitalization, Data and Talent, Techcombank has “joined hands” with many leading partners in the world such as Amazon, Backbase, Salesforce, Adobe, Kyriba SEA Pte, PwC, ... These world-class partnerships have helped Techcombank accelerate the digital transformation process, helping Techcombank to be about three years ahead of other banks in Vietnam and establishing Techcombank's position in the group of leading banks in the region.
Pioneering in the journey of digital transformation and applying technology to improve business efficiency, Techcombank became the first and only private bank in 2024 to be honored as "Best Bank in Vietnam 2024" by three leading financial magazines in the world, including Global Finance, Finance Asia and Euromoney. Techcombank is also proud to receive two major awards for innovation in the field of branding and marketing from the Stevie Awards in the Asia-Pacific region in 2024.
At the Top 100 Most Valuable Brands in Vietnam 2024 Awards Ceremony, Ms. Nguyen Thi Loc, CEO of Techcombank Southern Region shared: “We are proud that Techcombank continues to maintain its position as the most valuable private banking brand in Vietnam. This is both a testament to the sustainable trust that customers have in our service quality and brand, and also Techcombank’s commitment to accompany customers and continue to bring outstanding experiences.”
With its brand value continuously improving, 2024 continues to be a year of momentum for Techcombank to rise in the Top 200 Global Banking Brands rankings. Thus, from 2020 to now, Techcombank's ranking has increased by 110 places, becoming the leading bank in the private banking sector in Vietnam, appearing in the Top 200 most valuable banks globally in 2024 at position 160. Techcombank's brand value (in USD) has increased by 264% since 2020, from 401 million USD to 1.5 billion USD after only 5 years. This shows that Techcombank's growth has far exceeded the average growth of the Top 500 World Banks and banks in ASEAN (145%) - according to a report by Brand Finance.
Sharing about the Brand Finance rankings, Ms. Thai Minh Diem Tu - Director of Marketing, Techcombank commented: “Techcombank's brand value reaching the milestone of 1.5 billion USD and achieving impressive growth of up to 264% in the past 5 years is a testament to the bank's strong transformation over the past 31 years of implementing the "customer-centric" strategy and aiming for sustainable values for the community".
Recently, Techcombank has collaborated with AI for the first time to create a new playground for the community - where each individual can freely create their own songs with the dream of "reaching a better version of you". The playground attracted more than 30,000 participants with more than 11,000 songs spread on social networking platforms. Through this campaign, "Techcombank wishes to continue to extend the connection with customers to together conquer the goals of "Being better every day" - Ms. Thai Minh Diem Tu shared more.
