In recent weeks, at many supermarkets in Ho Chi Minh City, the shopping atmosphere has become more vibrant as a series of essential items have been continuously adjusted down.
Ms. Le Bich Thuy (An Dong ward) shared: "Recently, I went to the supermarket and saw many items decreased sharply, especially pork prices have stabilized and decreased, so shopping at the end of the year is less worrying. Hopefully, the price reductions will continue until Tet so that people are less pressured."
It can be seen that the discount programs of businesses are effective, contributing to stabilizing the consumer market during peak times.
At shopping malls, the number of customers coming to shop is also bustling as discount programs and promotions on Black Friday.
In parallel with the people's assessment, the business representative said that they have proactively implemented many solutions to both retain customers and adapt to market developments.
According to Mr. Nguyen Ngoc Thang - Deputy General Director of the Ho Chi Minh City Union of Commercial Cooperatives (Saigon Co.op), in addition to continuing to reduce rotating prices by industry, the unit also restructures shelves, eliminates less attractive products, prioritizes the group of goods that are bought a lot such as low-sugar, processed products, green products.
According to Mr. Thang, purchasing power in the last 3 months of the lunar year is expected to increase by 10-15% over the same period. Saigon Co.op has prepared goods early, increasing the output of food groups, confectionery, soft drinks and regional specialties by 20%. Many supplying businesses have also launched new products with healthy, convenient, and environmentally friendly elements.
In addition, MM Mega Market deploys Good prices per day for more than 2,000 essential items, down 10-35%. GOAL! implement "Buy a lot of profits", reduce up to 50% of household appliances and necessities and increase the source of vegetables and fresh meat from Lam Dong and Tay Ninh to stabilize supply. These simultaneous moves create a foundation for the market to maintain stability in the context of increased shopping demand.
Meanwhile, in terms of price management, the Ho Chi Minh City Department of Finance said that market stabilization prices will be adjusted when input costs decrease by 3% or more. After reviewing and working with businesses, the Market Stabilization Program Working Group agreed to reduce 2,000-15,000 VND/kg for many pork products, ensuring a price of 5% or more lower than the market average.
This simultaneous price reduction immediately has a positive impact on the market, helping many families have more options suitable for their budget during the period near Tet.
