This information was announced at a regular socio-economic press conference organized by the Ho Chi Minh City People's Committee on the afternoon of July 17.
According to the Department of Culture and Sports of Ho Chi Minh City, on March 7, 2025, Chagee Vietnam Co., Ltd. provided information on the route leading to the CHAGEE application displaying an image of "ripe road" (beef tongue road) violating national sovereignty on the Facebook community page "CHAGEE Vietnam" - https://www.facebook.com/chagee.vn.
The Department of Culture and Sports of Ho Chi Minh City has coordinated with the Ho Chi Minh City Police to invite Chagee Vietnam Co., Ltd. to work to clarify the act of providing information and images violating national sovereignty.
The Inspectorate of the Department of Culture and Sports of Ho Chi Minh City issued Decision No. 11/QD-XPHC dated March 26, 2025 on administrative sanctions against Chagee Vietnam Co., Ltd. as prescribed in Point b, Clause 7, Article 102 of Decree No. 15/2020/ND-CP dated February 3, 2020 of the Government on administrative sanctions in the fields of post, telecommunications, radio frequency, information technology and electronic transactions.
The main form of the fine is the fine of 60 million VND. Chagee Vietnam Co., Ltd. has complied with the above administrative penalty decision.
Chagee Vietnam is introduced as "an official part of the famous Chinese milk tea brand - Chagee".
This brand caused a stir in the Vietnamese consumer community in March 2025, even before opening its first store. The reason comes from the fact that the company's ordering application was discovered to display a map with an illegal image of the "row tongue road", violating Vietnam's sovereignty.
At that time, on a premises that was said to be Chagee's first store located in a prime location at the Dong Khoi - Nguyen Thiep intersection (old District 1, Ho Chi Minh City), this brand once constructed a signboard.
However, after the incident, all signs at this location were removed.
Recently, on July 14, the Chagee Vietnam fanpage continued to post information about the opening of a new store at 59 Nguyen Duc Canh, Tan Hung Ward, Ho Chi Minh City, causing a stir in public opinion again.
