Portrait of the owner of the channel "Hai Sen Family" who has just been arrested
Recently, the Investigation Police Agency of Ninh Binh Province Police has prosecuted and temporarily detained Tran Dai Phuc - Director of Hai Be Company Limited and Le Van Hai, residing in Nho Quan District, Ninh Binh (owner of the TikTok channel "Hai Sen Family") to investigate the act of trading in cosmetics with signs of violating the law.
The temporary detention of Tran Dai Phuc and Le Van Hai was carried out on the afternoon of June 15.
This information caused a stir in public opinion.
Previously, male TikToker Le Van Hai was known by many people on social networks, owning 2.6 million followers thanks to videos about family life mixed with humorous elements and online business activities.
This TikTok channel regularly posts videos sharing, introducing and selling a variety of products such as deodorant spray, cleanser, hair remover, delicious syrup, etc.
In addition, there are many branded products and packaging, all of which are registered to announce products by Hai Be Company Limited (located in Thanh Tay village, Van Phu commune, Nho Quan district, Ninh Binh province).
However, according to records, this TikTok channel has removed all related videos, hiding all products in the shopping basket. The family's Facebook page with 2.3 million followers was also locked. At the same time, the sales website of Hai Be Company Limited has stopped operating.
From "unlucky" videos to attract views, switching to sales
The videos of Hai Sen's family often revolve around somewhat "unlucky" everyday situations such as: Hai's father delivering goods had a broken head and ending, Hai's father stealing children's clothes to get a son...
In addition to the humorous element, the clips of this family also cleverly incorporate messages about family affection, sharing and understanding in marriage. Thanks to that, the channel not only attracts young audiences but also has a large number of middle-aged and elderly people interested in following. After attracting a significant number of viewers, Hai Sen's family began to expand to online business.
Through personal channels and Hai Be Company Limited, with Mr. Tran Dai Phuc as Director, Le Van Hai is a member contributing capital. They sell many products with Hai Be or Hai Sen labels such as delicious syrups, collard milk, cosmetics... with the advertisement "clean, healthy goods, suitable for children".
Previously, as Lao Dong reported, on the afternoon of June 15, the Investigation Police Agency of Ninh Binh Province issued a Decision to prosecute the criminal case, a Decision to prosecute the accused,
At the same time, search the residence, workplace and execute the arrest warrant to temporarily detain Tran Dai Phuc, Director of Hai Be Company Limited and the subject Le Van Hai - a member contributing capital of Hai Be Company Limited - for the crime of "Trading in counterfeit food" as prescribed in Clause 1, Article 193, Penal Code 2015.
Initial investigation results show that from 2024 to present, Hai Be Company Limited has sold through social networking channels Tiktok shop, Facebook, Shopee "Gia gia Hai Sen", "Hai Sen" with more than 800,000 products. Of which, the item "Delicious Hai Be syrup" alone has been sold with a quantity of over 100,000 boxes of products.
Conducting an inspection of Hai Be Company Limited (headquartered in Thanh Tay village, Van Phu commune, Nho Quan district, Ninh Binh) directed by Tran Dai Phuc, the police discovered and seized cosmetics and functional foods without full invoices and documents proving their origin.
The results of the assessment of the quality indicators of 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The case is being further investigated and clarified by the Investigation Police Agency and Ninh Binh Provincial Police.
