On June 4, at 62 Trang Tien (Hoan Kiem, Hanoi), the program "Vietnamese Product Vitality" No. 7 with the theme "Kinh Bac Market" officially opened, opening a series of activities lasting until June 7 to promote and connect consumption of typical products of Bac Ninh province.
The program is organized by the Domestic Market Management and Development Department in coordination with the Department of Industry and Trade of Bac Ninh province, Hoan Kiem Ward People's Committee, TikTok Shop, NAPAS and Central Retail Vietnam.
At the event space, the seasonal specialties of Bac Ninh are brought directly from the production area to Hanoi. Prominent are U Hong lychees, early-season Thieu lychees, processed products from lychees and many specialties that have built brands in the market such as Nui Danh ginseng, golden flower tea, Chu noodles, Gia Binh black garlic or bamboo shoots.
Right on the opening morning, the early lychee booth attracted a large number of visitors. Trays of U Hong lychee just harvested were transported directly from the growing area to Trang Tien street, bringing the first flavor of the season to consumers in the Capital. Many customers stopped to learn about the growing area, VietGAP standards and production process before choosing products.
In addition to direct display activities, "Kinh Bac Market" also combines product promotion on digital platforms. The highlight is the livestream sales session taking place from 7:00 PM to 10:00 PM on June 5th on the TikTok channel of the Domestic Market Management and Development Department with the participation of actress Anh Dao.
Through livestreaming, many typical products of Bac Ninh will be introduced to consumers nationwide, expanding market access channels for local cooperatives and businesses.
Kinh Bac Market" will welcome visitors and shoppers until the end of June 7. During the 4 days of the program, consumers in the Capital have the opportunity to directly access many typical agricultural products and specialties of Bac Ninh right in the center of Hanoi, while local cooperatives and businesses have an additional channel to promote and introduce products to the market.
The combination of direct experience space and livestream sales is also a highlight of the "Vietnamese Product Vitality" program in the journey to bring regional specialties closer to consumers.
