For many years, Vietnam has implemented a strategy of market diversification, product diversification, and distribution channels to maintain and develop its position in international trade.
In 2025, the Ministry of Industry and Trade will coordinate with the Ministry of Culture, Sports and Tourism, the People's Committee of Ho Chi Minh City to organize a series of events connecting the international goods supply chain - Viet Nam International Sourcing and the Ho Chi Minh City Export Forum in collaboration with the Ho Chi Minh City International Tourism Fair (ITE HCMC) 2025 taking place from September 4 to 6 at the Saigon Exhibition Center (SECC). This will be a top event, promoting trade and tourism connectivity between Vietnam and the world.

With more than 60 dealings and branches around the world, Viet Nam International Sourcing 2025 will welcome more than 300 purchasing groups from 60 countries and territories to Vietnam to find supply of goods.
International purchasing groups will explore more than 12,000 products in 4 product groups at 500 booths of more than 400 Vietnamese enterprises, from agricultural products, beverages, processed foods to consumer industrial products such as textiles, footwear, wood, furniture, packaging and supporting industrial products, personal electronic equipment...
It is expected that thousands of direct B2B connections between Vietnamese enterprises and international distribution channels and buyers of major domestic and international e-commerce platforms will take place right at the event, opening up cooperation and business opportunities in all industries.
In addition, through a series of thematic conferences, Vietnamese enterprises have the opportunity to grasp information about market trends, consumer tastes, and update new regulations and rules of export markets.
On the other hand, buyers, distributors, foreign enterprises, domestic and international e-commerce platforms will have the opportunity to learn about production capacity, development orientation and supply potential of Vietnamese goods industries.
The series of events is expected to attract about 10,000 domestic and foreign visitors. The enthusiastic response of Vietnamese and foreign enterprises to this event shows the growing attraction of Vietnamese goods in the international arena.
In addition to international purchasing groups from traditional markets such as the US, the European Union, Japan, and South Korea, Viet Nam International Sourcing 2025 is expected to welcome a large number of purchasing groups from emerging potential regions such as the Middle East, the US of La Tinh and countries in Eastern Europe, Central Asia, and South Asia.
This geographical diversity opens up opportunities for Vietnamese enterprises to effectively exploit the 17 Free Trade Agreements that Vietnam has signed, access new markets, and minimize risks due to dependence on certain regions. At the same time, expanding strategic vision in export activities.