The Vietnam National Brand Program is the only long-term trade promotion program conducted by the Vietnamese Government with the goal of promoting the national image and national brand through product brands; contributing to improving the competitiveness of Vietnamese product brands in domestic and international markets.
The 2024 National Brand Program has attracted the participation of over 1,000 enterprises in various industries and fields across the country. After more than 9 months of launching and selecting, on October 21, the Minister of Industry and Trade - Chairman of the Vietnam National Brand Council issued a decision to recognize 190 enterprises with a total of 359 products achieving the Vietnam National Brand in 2024. VietinBank is honored to be recognized by the Program as an enterprise achieving the Vietnam National Brand in 2024.
After more than 36 years of development, VietinBank has always promoted its role as a leading commercial bank in providing capital for the economy, in accordance with the orientation and direction of the Government and the State Bank, contributing to stabilizing the macro economy, accompanying customers. By the end of the third quarter of 2024, VietinBank's business indicators continued to grow positively with total assets increasing by 9.7% compared to the beginning of the year. Customer loans at the end of the third quarter of 2024 reached VND 1.6 million billion, up 9.0% compared to the beginning of the year. VietinBank's outstanding credit grew positively in line with the orientation and credit room of the State Bank. Customer deposits at the end of the third quarter of 2024 reached VND 1.5 million billion, up 7.5% compared to the beginning of the year, in line with the orientation of capital balance, liquidity and compliance with the Bank's operational safety ratios.
VietinBank's net interest income in the first 9 months of 2024 reached VND 46.1 trillion, up 19.7% over the same period in 2023. Positive growth results come from efforts to increase scale, continue to implement credit packages, and preferential interest rate programs to support people and businesses; at the same time, efforts to effectively balance capital, promote CASA growth and short-term capital sources to optimize the bank's capital mobilization costs.
In particular, VietinBank continues to accelerate comprehensive digital transformation, of which 45 initiatives are prioritized for implementation in 2024. VietinBank has established a Digital Factory to implement initiatives according to the Agile working method with the goal of spreading new working methods and mindsets, bringing quality digital products that are continuously improved in a short time. Along with strong digital transformation activities, VietinBank continues to steadfastly implement sustainable development goals; from sustainable business, safe corporate governance operations to fulfilling responsibilities to the community and society, striving to ensure the rights of shareholders and investors.
With impressive business results; besides the title of Vietnam National Brand, VietinBank has also continuously received many awards and recognitions from prestigious organizations such as: 13 consecutive times in the TOP 2000 largest enterprises in the world (Forbes Global 2000); Top 200 most valuable banking brands in the world (Brand Finance), Sao Khue award for eFAST and iPay electronic banking services...
As a Vietnamese National Brand, VietinBank will accelerate the implementation of key business topics, determined to excellently complete the set goals and business plans, actively contributing to the development of the banking industry and the socio-economic development of the country.
