Today's card is present in many moments: a cup of coffee at the beginning of the day, a weekend trip, a favorite item, family expenses, a special experience or bigger plans in work and life.
Along with that diversity, the way customers choose a card is also changing. Besides features and benefits, design, emotions and personal style suitability are increasingly becoming part of the experience.
Since then, VietinBank has officially refreshed the face of the card ecosystem with the spirit: "New Face - Rich in Uniqueness".
A representative of VietinBank said: "With the new look, VietinBank not only wants to create more beautiful designs. What we aim for is an ecosystem with clear connection, where customers still recognize VietinBank's imprint but can also find a card closer to their interests, needs and how they want to experience life.
Six shades create a diverse ecosystem
From different needs and inspirations in life, the new look of the VietinBank card ecosystem is developed around six style shades.
Personality - "Touching personality - Living in the right style
The spirit of creativity, difference and freedom to express oneself. Each design becomes a mark for the cardholder to express their own aesthetic taste and lifestyle. This is also a style that can bring many different shades, from the depth of the values that have created themselves, the modernity of today's life to the pioneering spirit towards the future.
Experience - "Experience discovery - Leading passion
Bring the spirit of moving, exploring and enjoying. Not only long trips, experiences can also come from cuisine, entertainment, sports, art or any moment that makes life more inspiring.
Reality - "Living proactively - Creating the future
Representing a smart, planned lifestyle and knowing how to optimize value from each choice. The card becomes a tool to support customers to be more proactive in spending and towards future financial goals.
Class - "Private elite worthy of stature
Class is not necessarily about ostentation, but can be felt through sophisticated choices, thoughtfulness and differently designed experiences. Card lines carrying this spirit aim to elevate the experience in each cardholder's journey.
Heritage - "Convergence of Essence - Eternal Values
Suggesting values beyond immediate experience: depth, sustainability and meaningful achievements over time. This is the spirit of choices not only for today but also towards the future and continuing values.
Creativity - "Effective connection - Accompanying development
Bringing the spirit of people who actively create new value in business. From spending management, operation optimization to trade connection, card solutions accompany businesses on the journey of development and reaching further.
The novelty of the ecosystem lies not only in the fact that the cards have a different form from before. Behind each appearance is the connection between design - usage needs - benefits - experience. That intersection helps the card ecosystem to accompany many needs and many different moments in the life of the same customer.
When choosing a card, I still care first of all about benefits and convenience. But if there are many designs to choose from, I will definitely want a card that really suits me. That feeling makes the card more personal, instead of just a payment tool," Ms. Tram, 36 years old, Hoan Kiem district said.
Discover your own "quality" card
From a daily transaction to a memorable journey, from the need to enjoy life to long-term plans, VietinBank aims to build a sufficiently diverse ecosystem so that each customer can find a suitable choice for themselves.
In the near future, new appearances along with design stories, features and benefits of each card line will be introduced to customers by VietinBank in turn.
Customers can learn more about the VietinBank card ecosystem, benefits and conditions of each product at the VietinBank website, on the VietinBank iPay Mobile application or directly at VietinBank Branch/Transaction Office nationwide.
