To win the Purity Award, dairy products must meet more than 400 strict criteria on product quality and production conditions such as product testing, ingredient declaration, risk assessment of raw materials, etc. Thanks to that, the waste of pollutants including 112 pesticides, 4 heavy metals (arsenic, lead, mercury, cadmium), BPA, BPS, glyphosate, phthalates is completely controlled. The above substances are considered "hiding toxic substances" because they do not appear on packaging but can still exist in products from the production and packaging process. When entering the body, these substances risk causing many serious health consequences for children's development in the long term.
Achieving the above miracle, Vinamilk has applied scientific research, invested in modern, closed processes. Vinamilk is nearly 50 years old. A long-standing brand can easily bring a feeling of old age. Moreover, we are having a new generation of consumers - the younger generation. If we can't reach it, we can't maintain the brand. Some people say Vinamilk is too big to change. But if we do not innovate ourselves, we cannot survive, said Vinamilk CEO - Ms. Mai Kieu Lien about Vinamilk's comprehensive innovation.
In addition to changes from within the apparatus such as digital transformation, management methods, production methods... consumers can easily identify the image of a youthful, fun Vinamilk through brand design, packaging, user approach... As a result, the percentage of consumers who evaluate the brand as innovative - creative and high-end has skyrocketed compared to the period before repositioning. This has also been clearly demonstrated in business results, when the enterprise reported revenue in 2024 to reach a new record of VND 61,824 billion.
In Vinamilk's most comprehensive innovation ever, Ms. Lien said that there is one unchanged and undying factor, which is that Vinamilk always puts quality first, nothing can be sacrificed. She cited that instead of applying Codex (an international standard set on food safety developed by the Food and Agriculture Organization of the United Nations and the World Health Organization), businesses pioneered production according to strict standards from the EU, with stricter regulations and higher compliance costs.
Vinamilk's operating principles for nearly 50 years are the best thing to do. Because we always think that food is a product that directly affects human health, once it is in the body, there is no chance to correct the mistakes. Therefore, we must ensure the best quality, affirmed Vinamilk CEO.
Unsupporting quality, the company emphasized that this is an important factor in the goal of providing products that meet standards of purity and transparency. We are committed to bringing nutritional sources that meet international standards, suitable for the health of Vietnamese consumers and children, affirmed the representative of Vinamilk.
To meet international standards, a closed, strict line is what Vinamilk is aiming for. Dairy products are produced at the Vietnam Dairy Super Factory and Dielac Dairy Factory. Both apply a closed, almost completely automated process. The enterprise invests in a clean air supply system, positive pressure for all production areas. The sterile environment for ingredients, packaging, and products from small details such as lids and spoons in each can of starch is also focused on to ensure milk quality and food hygiene and safety.
Vinamilk is also one of the pioneering units in autonomous packaging production in the factory to eliminate the risk of heavy metal re-contamination from packaging into products. The powdered milk will be completely "shielded", ensuring clean, sterile air throughout the production process. Thanks to that, the factory easily controls the risk of pollution and stops contacting toxic substances.
Vinamilk's powdered milk factory meets standards such as ISO 9001, FSSC 22000 Halal and is certified by the US FDA for registration, meeting export standards to different markets. These certificates help ensure high accuracy when creating canons of milk with even quality, safe for consumers, especially children.
Vinamilk representative said that the enterprise will continue to improve product quality, meeting the increasing needs of Vietnamese children. At the same time, the unit will continue the roadmap to promote international cooperation in research and development to produce more advanced and superior products.
After nearly 50 years of accompanying Vietnamese consumers, Vinamilk has continuously invested in research and development, improved production capacity, and modernized technology and processes. The unit currently provides many international standard nutritional product lines, meeting the needs of a variety of customer segments. Many brands are trusted by millions of Vietnamese mothers such as Dielac, Optimum and YokoGold...
