The biggest problem of the predicted market is not in the technology aspect, but in the name. In the UK, authorities call it gambling. But in the US, platforms like Kalshi or Polymarket are putting on the "coat" of futures commodity exchanges. The sophistication in this definition is not just a word game. It is a methodical tactic of circumventing the law to penetrate markets that traditional betting has never been allowed to reach.
The financial "coat" and regulatory loopholes
The core difference between the prediction market and traditional betting lies in the player's counterpart. In a traditional casino or sports bookmaker, you play with the "bookmaker" - an entity that always wins. Conversely, the prediction market operates like a stock exchange, where you trade with other players. The bookmaker here only plays a fee-collecting intermediary role, regardless of the final result. This argument has helped prediction companies find patronage from the US Federal Commodity Futures Trading Commission (CFTC), instead of being subject to strict gambling law management in each state.
This loophole has opened the door for 38% of the US population - those living in gambling-prohibited states - to participate in the game. However, this freedom brings enormous ethical and legal risks. When an event is "commercialized" through prediction, it inadvertently creates motivation for profiteering from internal information. The case of a US soldier being prosecuted for betting on arresting Venezuelan President Nicolas Maduro, right before the news was officially announced, is a warning bell. When prediction is no longer intellectual analysis but becomes a race to hunt for classified information, it directly threatens the integrity of society.
Moreover, the predictive market is raising ethical questions. Should we allow the creation of markets betting on the death of a human being, or the result of a natural disaster? Turning pain and instability into financial speculation is a red line that technology is trying to fill with blockchain algorithms and artificial transparency.
Participation of sports organizations
Despite the controversies, the world's largest sports organizations are gradually "playing cards". FIFA's partnership with ADI Predictstreet right before the 2026 World Cup is a clear proof. Not only FIFA, from La Liga to MLB or NHL have had agreements worth hundreds of millions of USD with prediction platforms. This move shows a change in thinking, instead of standing aside and watching the money flow into illegal pockets, sports federations choose to join hands to both profit and have tools to monitor the integrity of the tournament.
However, this compromise brings new worries. Experts worry that integrating the prediction market directly into the fan experience will make football or basketball no longer just a simple sport. It becomes a living exchange, where every pass or every goal is valued instantly. The excitement of the audience now comes not only from the pride of the national colors, but also from the fluctuations in the balance of cryptocurrency accounts.
The 2026 World Cup is predicted to be a financial "seismic" with about 1.7 billion USD of betting money circulating in the US. This will be the most practical test for the control ability of managers. Will the predicted market become a smart data tool to help make society transparent, or is it just a more evolved, sophisticated and dangerous form of gambling?
While the courts are still debating the definition, players need to understand that, in every financial game, the biggest risk always lies with those who believe they can win algorithms. The line between "prediction" and "red and black" is actually as thin as a click.
In FIFA's announcement, the organization noted that fans will be able to "participate in dynamic prediction-based experiences" through the ADI Predictstreet platform by predicting "match results, tournament statistics, outstanding players and important moments".
In accordance with best market regulations, rules and practices, FIFA conducts thorough appraisal and evaluation before signing any new trade partnerships," a FIFA spokesman said, "The partnership includes a comprehensive integrity monitoring framework, including real-time monitoring of suspicious and unusual transactions throughout the World Cup on the ADI Predictstreet platform, along with structured reporting and information sharing systems between FIFA and ADI".
SPEAKING NUMBERS
1.7 billion USD: Total expected bets in the US for the 2026 World Cup.
300 million USD: Value of the 4-year contract between the US Major League Soccer (MLB) and Polymarket.
38%: The proportion of the US population living in areas that have not legalized sports betting but can access the prediction market.
$43.6 million: Record profit from a bet based on internal information suspicions on Polymarket in early 2026.