Bringing AI applications to propaganda
red red wine Miracle International Co., Ltd. (VSIP Industrial Park) currently has more than 28,500 employees, being the enterprise with the largest number of employees in Hai Phong City. Because the enterprise has a large number of employees, operating in different factories, and employees often have to work overtime, the grassroots union Executive Committee studies and implements appropriate forms of propaganda. In particular, flexibly using social networking channels Zalo, Facebook... to propagate, update policies and regimes; building daily broadcast news for employees. Not to mention, because the workers' cafeteria is equipped with TVs in many locations, the union also makes short bulletins, showing images of the activities of the city's trade union and the grassroots trade union for workers to follow.
Not only at red red wine Miracle International Company Limited, according to the Hai Phong City Labor Federation, grassroots trade unions issue over 2,800 newsletters and 2,456 loudspeakers at enterprises to inform production and business activities as well as trade union activities at enterprises; promptly propagate the Party's policies and legal policies to union members and employees.
The City Labor Federation also implemented many good and innovative models in propaganda work. Hai Phong is the first locality in the country to deploy the model " app Huong Cong - Hai Phong Trade Union" - a typical example in implementing digital transformation applications in trade union activities.
Ms. Pham Xuan Quyen - Director of the Center for Legal Consulting and Employee Support, Hai Phong City Labor Federation - said that in addition to connecting to the direct consultation phone number, the unit is implementing the integration of the chatbox and Chat GPT applications in the Huong Cong App. Employees only need to go to the Q&A section to be supported and advised on situations that occur in labor relations as well as problems related to policies and laws of labor...
Proposing a mechanism for employees to participate in propaganda
By diversifying forms of propaganda, political ideology education, and legal education for workers, the Trade Union organization has coordinated to solve problems right from the grassroots level, reducing the situation of petitions exceeding the level and complaints in large numbers. However, besides the achieved results, this work still faces many barriers... As at Sao Vang Company Limited, "traditional" forms of propaganda have no longer attracted employees, employees look forward to the promotional sessions combined with skits, game shows... creating a happy and comfortable atmosphere after work. However, the team of grassroots union officials is mainly part-time, not having enough capacity and propaganda skills to attract employees.
Similarly, Yazaki Hai Phong Vietnam Co., Ltd. (Japan Industrial Park - Hai Phong) has organized 4 propaganda sessions since the beginning of 2025. According to Mr. Nguyen Quoc Viet, Chairman of the Trade Union, the company has more than 5,000 workers and laborers working in 3 shifts, so organizing centralized propaganda sessions is very difficult. Workers do not have time to participate in propaganda because they are busy with work, and have free time mainly for entertainment. In fact, the propaganda sessions held at the company only had about 150 employees participating. Lunch time at the company is too short (30 minutes), not enough to listen to news reports via loudspeaker systems, TV... "The grassroots union really hopes to be supported in terms of content as well as some funding to organize propaganda activities outside of working hours, propaganda on holidays" - said a representative of the Yazaki Company Limited Union.
According to the representative of the Hai Phong City Labor Federation, in the coming time, the City Labor Federation will proactively exploit resources to organize propaganda activities and disseminate laws to union members and employees. In particular, increasing the application of information technology, innovating forms of propaganda, dissemination, and legal education suitable for each group of union members and employees. Along with that, replicate good models in propaganda, integrate propaganda with improving the spiritual life of employees.
