Accidentally, the owner packed it with a newspaper about her forte (sports), and the article was actually about his favorite team, written by a pen he also liked very much. Planning to go to a small and familiar coffee shop to eat, read, and sip a familiar drink to start a wonderful morning.
However, the coffee shop owner stopped, so he decided to break the rules and go straight to a luxurious shop with a large frontage on a not small street. With such attractive combinations, enjoying in such a place is also worthwhile. Ordering a glass of filtered coffee, while waiting, he devourfully read the newspaper article, feeling the refreshment in each sentence, each word. After reading it, he even leaned back, closed his eyes and recalled the emotions that the newspaper article brought.
Then it was coffee. However, in the first bite, his excited morning shattered like soap bubbles. Its quality was bland, even though inside it, the opaque color of milk tried to sublimate the coffee cup. He asked and learned that it was genuine coffee. Contributing a few ideas, he received not very positive feedback.
His life has put in his mouth about a thousand cups of coffee, drunk in many places, there are also places that are not delicious, not in the right taste, but a few suggestions are all recorded. This time, he was quite shocked, but in the end, he didn't care much because the choice came from himself. He only knew to try to save his emotions from the delicious sticky rice with peanuts and the good article.
But life is not like a dream. The next day, when I went to the place to buy sticky rice, I learned the news that she and her stall were "carried" to the ward for encroaching on the sidewalk. A bit disappointed. Well, I tried to save and preserve my emotions by going to buy newspapers from that journalist.
The story of the coffee cup - the first and last - there, he gradually forgot. But one day he accidentally slipped by and saw the shop deserted. Heard that he was opposed by many customers even though the coffee was genuine...
Life and business are like that. Violations like the sticky rice seller being handled are correct, although many people affirm that there are many types, suitable for customers' tastes. Meanwhile, owning genuine products with copyright, but poor processing methods, poor service attitude, then the customer's backing reaction is evidence of not accepting and innovating.