How to be legal and specific is waiting for official information, but in many aspects, the story of handling the problem of smuggled channels and websites is also mentioned early. World sports television in general and Vietnam in particular have repeatedly "fought" the smuggling problem, however, it is difficult to say that the effectiveness is absolute.
To be exact, this "war" will not end, just like society always exists with good people and bad people. So, let's focus on the problem from a different perspective?
According to the assessment, by 2035, the total amount of sports media content worldwide will exceed 4,000 billion hours (200,000 years) per year, and there will be many forms, methods, and perspectives for watching football. In particular, the audience has the right to choose, not depending on what the station provides. Of course, the cost will still be very high, so we need to pay attention to the group of fans who watch smuggling. Most recently, the article How do we watch football in 2035? in The Athletic quoted the view of Peter Hutton - who worked for BBC, Eurosport, Sky, as well as Meta and Saudi Pro League, about the thing that copyright owners will have to learn to adapt to.
"Illegal fans are also valuable fans. Sports will have to accept the reality of their existence and build commercial content to make money from them, he said, Thinking about that, they are examples of fans who are really interested, because they proactively search for smuggled content. So how to attract them back to contribute? Some tournaments have begun to place L-shaped advertisements around live broadcasts, turning them into part of stolen content, to attract the attention of illegal viewers.
Another way is to count the number of viewers accurately. video games company videocites uses AI to track every time they use IP, helping NBA calculate the total audience correctly, thereby helping the tournament maximize commercial value. The data also shows that which influencer or creator tells the best story is the one you want to collaborate with.
When concern is only about the disadvantages we have to endure, we accidentally ignore other ways that can exploit and bring benefits. Just change your perspective.
