Vietnamese goods are supported by the largest consumer force

Hoàng Văn Minh |

Holding bags of rice, bottles of cooking oil, boxes of cakes and jams just bought at the "Trade Union Tet Market", Ms. Nguyen Thi Thanh Thao - a garment worker at a business in Da Nang - could not hide her excitement. "The prices here are cheaper than outside the market, goods are diverse and have many choices, and the Trade Union gives me free shopping vouchers, so I can shop quite fully without having to worry much about money," Ms. Thao shared.

The first noteworthy point of this year's "Trade Union Tet Market" is the diverse and systematic care, stretching from the Central to local levels. At the Central level, the Vietnam General Confederation of Labor organizes the Trade Union Tet Market - Spring 2026 in Ho Chi Minh City with a scale of hundreds of booths, thousands of shopping vouchers, expected to serve tens of thousands of workers.

In localities, the "Trade Union Tet Market" model is organized in the direction of "measurement" to closely follow the actual needs of workers. Typically, in Da Nang, besides the central Tet Market, there are also mobile Tet Markets in industrial parks far from the city center; A series of activities such as giving Tet gifts, issuing shopping vouchers, organizing Year-end meals, and Trade Union buses - trains taking workers home.

In addition to on-site and mobile Tet Markets, the VGCL also organizes the online "Trade Union Tet Market" 2026 with nearly 2,500 items, mainly essential items serving Tet, to create the most proactive and convenient conditions for workers when shopping.

This approach shows that careful thinking has shifted from focusing on formality to taking the real needs of workers as a starting point, ensuring that no one is left behind in the journey to welcome Tet.

The Trade Union Tet Market also focuses on strongly promoting the consumption of Vietnamese goods. On average, localities have dozens to hundreds of booths displaying and introducing high-quality Vietnamese products, products meeting ISO standards, agricultural products, regional specialties, and essential consumer goods familiar to workers' lives. Goods are not only diverse but also sold at prices deeply reduced compared to the market. Thanks to this, workers have access to quality products at reasonable prices; Vietnamese businesses have more stable consumption channels; the domestic market is boosted by the largest consumer force in society.

For many workers far from home, the "Trade Union Tet Market" is not only a shopping place, but also a feeling of being cared for and shared right at the most sensitive time of the year with Tet spending worries always present for workers who are not financially well-off.

When workers are less worried about spending, feel secure in shopping, and are connected in the community living space, Tet becomes lighter. And that peace of mind is the foundation for them to enter the new year with a more attached spirit to businesses, to the city where they are making a living.

Hoàng Văn Minh
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