Vietnam is already one of the largest durian producing countries in the world and the Chinese market with nearly 1.4 billion people is one of the most important destinations for this product.
However, in the past, Vietnamese fresh durians faced fierce competition from Thailand - a country that had a great advantage in exporting both fresh and frozen durians to China.
The lack of frozen durian products has put Vietnamese businesses in a difficult position when they have to strictly comply with plant quarantine regulations and cannot expand their market deep into mainland China due to time. limited preservation.
Therefore, the fact that Vietnamese frozen durian is officially licensed to export to China not only solves these difficulties but also brings a direct competitive advantage with Thai and Malaysian durian.
In fact, China spent about 1 billion USD to import frozen durian from Thailand and Malaysia in 2023, showing the huge potential of this market.
In 2023, Vietnam will export about 600,000 tons of durian, reaching a turnover of 2.2 billion USD, of which exports to China account for 90%. Frozen durian is a new product, with higher added value than fresh durian.
Opening the market for this product will help diversify processing, reduce pressure on harvest time, and create greater added value for the durian industry.
It is expected that frozen durian exports can reach a turnover of 400 - 500 million USD in 2024, the first year after being allowed to import and soon appearing on the list of exported agricultural products worth billions of USD. right in 2025.
However, along with great opportunities come many challenges. Vietnamese businesses need to quickly improve production, preservation, and processing capacity of frozen durian to meet the increasing demand of the Chinese market.
Only by ensuring product quality, strictly complying with export regulations and continuously improving technology can we maintain a competitive advantage in a potential but equally fierce market. This paralysis.
The fact that frozen durian, along with fresh coconut and crocodile, officially entered the Chinese market of 1.4 billion people, is not only a new step forward for the agricultural industry but also a demonstration of determination. of Vietnam in enhancing the value of agricultural products, accessing and conquering large and demanding markets.
This is a positive signal, creating strong motivation for Vietnamese agricultural enterprises to continue expanding markets, improving quality and affirming their position on the global agricultural map.
