For many years, experts and media have repeatedly mentioned the concept of "sports economy" or "concert thinking" - taking the tournament beyond the purely competitive framework to become a large-scale commercial entertainment event. Successful models from the international level have been refined into lessons, but the shift in management thinking is too slow.
In projects, plans or policies, there is still often a "vision", but when acting, it is always the old way of doing things and then receiving old results. Only when witnessing firsthand the so-called sporting event (combining sports and entertainment) at the recent World Cup, did industry leaders speak out about the change, and wondered "what to do".
The story of the sports industry is just a slice of life. Society is not short of people who are not the best, nor do they possess the best conditions, but every time an opportunity appears, they are always the ones who come first. Conversely, there are many talented, hardworking and knowledgeable people who can only follow the path that others have painstakingly opened for them throughout their lives. What has made the difference?
The ancients said, the person who goes ahead of the world is not necessarily the person who goes faster than the world. What makes them different is that they realize the change when most people still believe that everything will always be the same.
Most people often fall into the trap of safety and habit. We only believe in what is clearly visible before our eyes, waiting for the times to turn around before starting to learn to adapt. When we rush to seize the opportunity that everyone has seen, the advantage of the leader is no longer there, but only competition remains.
Therefore, the problem of an individual or organization is not a step behind, but a step behind in awareness. The predecessor sees earlier and prepares from when everything is still very calm.
