In Hanoi, two BigBang shows scheduled to take place on October 24 and 25, 2026 are also creating a fever right before the ticket sales start. More than 2 months before the concert, the number of searches for Hanoi tourism related to the event has increased more than 4 times.
Meanwhile, the producer of "Anh Trai Vuot Ngan Chong Gai 2026" has also just announced that the first 2 nights of the program will take place on October 17-18, 2026. Notably, concert tickets range from 1,000,000 - 10,000,000 VND, higher than the previous season.
These events show that: Vietnamese people have a very large demand for large-scale performance products, which are professionally invested and create a strong emotional experience. Even, a new generation of audiences has formed who are willing to go and spend money on high-quality music events. This is also considered a "gold mine" to create momentum and expand the market for the performing arts industry, creating motivation for the cultural industry.
However, it is necessary to raise the issue that the large number of viewers of an art program is only a "needed" condition. For cultural and entertainment events to become a component of the cultural industry, there must be an additional "enough" factor. That is to place these art programs in relation to industries such as tourism, fashion, cuisine, handicrafts, digital content industry... to form a continuous service chain, creating great added value and diversifying the public experience.
Clearly, the economy here is not simply ticket sales revenue but also the value created from creating jobs, bringing temporary income to the program operating apparatus up to hundreds, even thousands of people. At the same time, large-scale art programs also lead to the development of services such as tourism, accommodation, transportation, fashion, mobile sales, souvenirs. In particular, the value also lies in how the image of Vietnam is spread.
The fevers from "Fatherland in the Heart", "Older Brothers Overcoming Thousands of Obstacles", Blackpink or BigBang show that the market already exists. The next thing to do is to turn the fever into a market, turn events into regular products and turn the stage into an industrial chain.
When that is done, the concert will not only be crowded and brightly lit nights. It can become one of the real spearheads creating revenue, jobs, brands and soft power for Vietnam's cultural industry.
