However, what is noteworthy is not only the two-digit growth figures, but also the fact that Vietnamese e-commerce is gradually defining its role in the digital economy structure and the country's new growth model.
Reality shows that e-commerce today is no longer simply a convenient sales channel for consumers, but is becoming a wide open business space, where Vietnamese businesses access the market and learn how to compete directly with the world. And the story of Sunhouse selling goods on Amazon is a typical example.
Looking more broadly, e-commerce is gradually affirming its pillar position in Vietnam's digital economy. When market size accounts for about 10% of total retail sales of goods and consumer service revenue, contributing to two-thirds of the digital economic value, it can be seen that e-commerce is becoming closer to consumption, production, logistics and exports, becoming an important link in the digital economic value chain.
This change in role is also reflected in the policy, when the National Assembly recently passed the Law on E-commerce. The fact that this market has a clear legal framework not only helps protect consumer rights, limit trade fraud, but also creates a foundation for businesses to feel secure in long-term investment, brand building and expanding operations in the digital environment.
Another noteworthy point is that e-commerce is expanding the operating range for Vietnamese goods. Goods exported through digital platforms not only help domestic businesses shorten intermediate chains, reduce costs, but also allow product testing quickly on many different markets.
For small and medium-sized enterprises and individual business households, this is a viable path to participate in the global value chain, instead of standing outside the game as before.
Of course, as economic experts have pointed out, Vietnamese e-commerce still faces many challenges in logistics infrastructure, trade fraud and uneven digital capacity.
But these clearly identified "bottleneck points" also show that e-commerce is no longer developing spontaneously. This is a stage that requires more systematic investment in infrastructure, human resources and institutions, to link growth with efficiency and sustainability.
Looking to the 2026-2030 period, when e-commerce is identified as a pioneering field promoting digital transformation and sustainable growth, we can expect an important shift when this market shifts from growth based on speed to growth based on role.
At that time, entering the Top 10 in the world was not just a title, but a sign of the increasingly clear position of e-commerce in the Vietnamese economy.
