Vietnam's e-commerce has grown impressively in the first 9 months of the year

    NGUYỄN ĐĂNG |

    E-commerce sales in the first 9 months of 2025 reached VND 305.9 trillion, up 34.35% over the same period in 2024.

    According to data synthesis and exploitation platform Metric.vn announced on October 29, Vietnam's e-commerce is increasingly affirming its position as the main distribution channel of the modern retail industry.

    According to statistics in the first 9 months of 2025, the revenue of 4 major e-commerce platforms in Vietnam reached VND 305.9 trillion, an increase of 34.35% over the same period in 2024. This statistic includes products that have been deleted, filtered virtual orders as well as gift products.

    The total number of shops on these 4 e-commerce platforms is 566.4 thousand shops, down 2.4% over the same period last year. However, the number of products sold reached 2,912.7 million, an increase of nearly 20% over the same period in 2024.

    E-commerce sales in the third quarter of 2025 alone reached VND103.6 trillion, up slightly by 2.6% compared to the second quarter, thereby showing the recovery of the market after a period of stagnation at the beginning of the year.

    According to Metric experts, sales on online trading floors in July, August and September 2025 were 19%, 21% and 26% higher than the same period in 2024, respectively. This increase reflects the stability of purchasing power in the context of good consumer demand and the platforms continuing to implement seasonal shopping programs.

    Also in the third quarter of 2025, the average monthly price on e-commerce platforms reached VND 104,614, up 26% over the same period in 2024.

    According to the forecast in the fourth quarter of this year, e-commerce sales in Vietnam will reach 105 trillion VND, with over 1,069 million products, up 1.35% and 8.14% respectively compared to the third quarter of 2025.

    The growth momentum in the last quarter of the year was boosted by major promotional campaigns such as 10.10, 11.11, 12.12 and year-end shopping season, along with a strong increase in consumer trends in electronics, household appliances and fashion.

    In addition, the development of multi-platform sales channels, especially livestream and flash sale campaigns on e-commerce platforms, also contributes to expanding the scale of orders.

    In addition, investing in logistics and express delivery experience also strengthens consumer confidence, contributing to maintaining stable growth momentum in the context of e-commerce moving towards a more sustainable period.

    NGUYỄN ĐĂNG
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