Accountable consumption

Lê Thanh Phong |

The case of 800 tons of fresh noodles soaked in toxic chemicals and Ha Long canned goods produced from dirty meat that has just been exposed, has caused public outrage, sounding an alarm bell about the situation of food safety and hygiene.

These are no longer isolated "worms" that spoil the food "pot", but a sign of a management system with many loopholes, allowing greed to creep in, poisoning the market and community health.

The obvious consequence is psychological confusion, consumers turning their backs on related products, even suspecting reputable brands. Genuine production and business establishments are suddenly "overwhelmed", revenue declines, and reputation is damaged.

The case of pate Cot Den Hai Phong is a typical example, a traditional name, associated with local cuisine, but just because of the ambiguity of a violating business, many honest business households have to bear the consequences.

Ancient ancestors taught "one distrust, ten thousand distrusts", and that is not wrong to apply to the market, because the market operates by the trust of consumers.

When that trust is eroded, not only dishonest businesses are boycotted, but the entire supply chain, production, and distribution are affected. People are afraid, shrink in spending, honest businesses find it difficult to stand firm, and the business environment is distorted.

To regain trust, the fundamental solution is transparency of the entire production chain, from input materials, processing processes, independent testing, traceability to the responsibility of each distribution stage. Decent businesses must consider transparency as a mandatory "passport", not a choice.

Right now, the community is urgently calling for trust in the goods and food market. The more transparent the information, the stronger the trust. Trust is a value and also the clearest difference of a brand.

In addition, the role of state management must be tightened. Inspection and examination cannot follow the trend, and even more cannot be "empty-handed" or cover up violations. Detecting counterfeit goods and fraudulent goods must be strictly handled, and serious violations must be prosecuted criminally in accordance with legal regulations.

Only when the price to pay is expensive enough will greed be stopped.

And finally, while waiting for a strong enough protection system, people need to protect themselves: Say no to food of unknown origin, prioritize products with transparent traceability, and boldly reflect and denounce violations.

Each responsible consumer choice is a vote of support for good business people.

Lê Thanh Phong
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