According to Grand View Research, the size of the online on-demand home services market in the Asia-Pacific region is expected to grow strongly during the period 2022 - 2030 with a compound annual growth rate (CAGR) of 19.2%.
The increasing trend of finding domestic help is explained by the busy lifestyle in big cities. Young urban people increasingly prioritize self-development, from finding more job opportunities to personal care, learning new languages and skills... Therefore, they no longer have much time to clean the house, although they still pay attention to a clean and tidy living space.
This reality shows great potential in creating value through providing good quality products at reasonable prices, as well as the potential to generate additional income for individuals who are seasonal workers or looking for a flexible, convenient job.
Market research also shows that a segment of domestic workers prefer hourly work over permanent work at a household because of the flexibility, which allows them to do more work during the day without depending on the homeowner's activities.
However, more than 90% of domestic workers are female in the informal environment, causing challenges in management and ensuring the rights of both workers and customers.
This creates an urgent need for a professional technology platform with a thorough training program, bringing sustainable benefits to both customers and partners.
From those realities, beGiap vic - hourly housekeeping service was born in that context. The application is designed based on localized standards.
The application is designed into a variety of cleaning packages based on time and area such as: 2-hour package (up to 55 m2), 3-hour package (up to 85 m2), and 4-hour package (up to 105 m2).
Initially, the application will be available in Ho Chi Minh City before being applied in Hanoi in late 2024, early 2025.
According to Lao Dong's research, in Vietnam, apps for housework and hourly cleaning are no longer strange. Some popular apps include bTaskee, Jupviec.vn, Giupviectot.vn, Guvi, Agiupviec, HouseCare, Okiaf, Phu viec nhanh...