Domestic coffee prices
The domestic coffee market this morning, March 31, witnessed an unprecedented "free fall". Agents in the Central Highlands region simultaneously reduced purchasing prices from 4,700 to 4,800 VND/kg, pushing the average price of the whole region down to the threshold of 87,600 VND/kg.
Detailed changes in key localities:
Dak Nong (old): Reduced by 4,800 VND, currently purchased at 87,700 VND/kg.
Dak Lak and Gia Lai: Simultaneously decreased by 4,800 VND, currently fluctuating around the threshold of 87,500 VND/kg.
Lam Dong: Recorded a price of 87,000 VND/kg after falling 4,700 VND compared to the previous session.
The sudden drop right in the last session of March made market sentiment become pessimistic when the official price broke the support level of 9,000 VND/kg.
World coffee prices
The trading session on Monday witnessed red color covering the entire international market with a very deep decrease.
London Stock Exchange (Robusta): May 2026 futures fell 174 USD (-4.84%), closing the session at 3,419 USD/ton, the lowest level in 7.75 months. The decline occurred despite Robusta's inventory on the ICE floor falling to a 3.5-month low of 4,109 lots.
New York Stock Exchange (Arabica): May 2026 futures fell sharply 9.15 cents (-3.03%), closing at 292.55 cents/lb. Arabica prices were strongly affected when the USD index ($DXY) jumped to a 10.5-month high.
Market opinion
The coffee market is under double pressure from the prospect of a record crop in Brazil and the strength of the USD. Forecasts of Brazil's next crop output reaching 75.9 million bags from Marex Group Plc have put an end to price recovery efforts. Although factors such as the closure of the Strait of Hormuz increasing transportation costs and rainfall in Brazil lower than average are still supporting, they are not enough to stop the sell-off.
It is forecasted that in the first sessions of April, coffee prices will continue to be in a bottom-fishing state around 85,000 - 88,000 VND/kg.
The actual price may differ depending on the quality and purchasing area.
