Laptops and tablets are in high demand during the new school year
The back-to-school season marks the time when students are preparing to return to school. This is the time when purchasing power for product lines serving academic work increases.
According to records at FPT Shop, laptops continue to be a learning device prioritized for parents and students to invest in during the Back to School 2026 season. However, customers are currently not only looking for a device that meets basic needs but are more interested in stable use throughout the learning period from three to five years.
The most chosen products focus on three main groups. The first is thin and light laptops for study and general work, suitable for students in economics, foreign languages, social sciences and office.
The second is the high-performance or gaming laptop group for information technology, engineering, architecture, design and communication students. Customers in this group often prioritize high-performance processors, discrete graphics cards, upgradeability and good cooling systems.
The third is the high-end laptop group, AI laptops and MacBooks for customers who focus on thin and light design, battery life, beautiful screen, software ecosystem and content creation needs.
Regarding price levels, the price segment of 10 - 20 million VND is still the segment chosen the most by customers, however, the noteworthy point is that the actual purchase budget is shifting to the higher segment of 20 - 25 million VND.
At the Di Dong Viet system, in the Back to School phase, the products that customers are interested in and choose a lot are also tablet or laptop lines such as iPad A16, iPad Air M4, Samsung Galaxy Tab S10, MacBook Neo and MacBook Air.
AI contributes to changing consumer trends
According to experts, AI has had a significant impact on the shopping trend of parents and students during the new school year. Talking to Lao Dong, Mr. Ly Trung Dung - Director of Mobile Telecommunications and Accessories, FPT Shop system emphasized that the clearest change in the Back to School 2026 season is that customers are shifting from the psychology of buying a device that is usable at the lowest price to investing in a device that is suitable for the major and can be used stably for many years.
Previously, customers were mainly interested in processors and prices. This year, parents and students are looking more comprehensively at RAM capacity, SSD, screen quality, battery life, weight, upgradeability, durability and compatibility with learning software of each major.
Notably, AI-integrated personal computers are becoming a new criterion in the device selection process. Customers are starting to learn more about CPUs that can support AI processing, to serve tasks such as searching for and synthesizing information, processing images, creating content, supporting programming and improving work performance.
Meanwhile, Ms. Van Thi Ngoc Yen, Deputy Director of Sales at Di Dong Viet, emphasized: "User recognition systems tend to prioritize devices in the same ecosystem to optimize learning and working experiences. At the same time, the development of AI features also makes many customers willing to consider higher-end product lines.
For example, in the tablet group, the segment around 15 million VND is chosen by many customers thanks to balancing performance, AI features and selling price. Meanwhile, in the laptop group, MacBook Neo is one of the products that students choose a lot thanks to its easy-to-reach price but still well meets the needs of learning and working.
