Just open your phone or computer, access popular social networking platforms such as Facebook or TikTok, users today can easily encounter livestreams ( live broadcasting - PV) selling goods with all kinds of items, from shoes, clothes, handbags, cosmetics, functional foods to health care products, household appliances.
Unlike traditional markets, "online markets" can attract thousands, even tens of thousands of views, shares, comments, and orders in a short time. However, " net market" is also a fertile land for counterfeit, counterfeit, and poor quality goods.
Difficulties in management
Hanoi has emerged as one of the hot spots for e-commerce and business on the Internet. With the explosive speed of online business activities, especially livestream sales, many major challenges arise for authorities in managing, inspecting and handling violations.
In particular, for the market management force, the fight against counterfeit goods, counterfeit goods, and commercial fraud on e-commerce platforms to protect consumer rights and the business environment of Hanoi City also faces many difficulties.
According to Mr. Hoang Dai Nghia - Captain of Market Management Team No. 1 (Hanoi Market Management Department), our country is currently only on the journey to build laws on e-commerce.
In the work of inspecting and controlling functional agencies, management still only uses Decrees or regulations under the law. According to Mr. Nghia, for the Market Management force in general and Market Management Team No. 1 in particular, creating records and converting evidence from the Internet environment into physical evidence to handle violations according to the law is difficult.
To overcome those difficulties, in the face of each violation, the Market Management force must study the signs of violations, collect evidence and documents related to the violation. Then, during the inspection process, the collected signs of violations must be used to fight and persuade the subject to admit the violation.
With the results achieved over many years, Market Management Team No. 1 has been trusted and assigned the responsibility of being a Mobile Team to inspect and control the fight against smuggling, e-commerce violations and trade fraud in the entire city of Hanoi.
Impressive numbers
Particularly at Market Management Team No. 1, in the period of 2022 - 2024, this unit has deployed tasks with many remarkable results.
Accordingly, in 2022, Market Management Team No. 1 inspected 387 cases, with a total administrative fine of more than 6.3 billion VND. Of which, the number of inspections related to the field of e-commerce was 384, the amount of administrative fines for e-commerce violations was nearly 3 billion VND.
In 2023, Market Management Team No. 1 inspected 317 cases, with a total fine of more than 6.2 billion VND. Of which, 313 inspections were related to the field of e-commerce, with administrative fines of more than 3.4 billion VND.
In 2024, the total number of inspections was 267, the total amount of administrative fines was more than 7 billion VND. Of which, 255 inspections were related to the field of e-commerce, with fines of more than 3.7 billion VND.
In 2025, Market Management Team No. 1 will continue to promote market inspection and control, handling administrative violations in business operations, especially in the internet and e-commerce environment.
Most recently, Market Management Team No. 1 has directed civil servants to implement professional measures to focus on grasping information, checking and handling acts of producing, trading, and trading counterfeit goods, violating intellectual property on e-commerce platforms, and coordinating with industrial property rights entities to identify signs of counterfeit goods in cyberspace as well as real-life products at the facility.
On November 27, 2025, Market Management Team No. 1 verified the information and inspected Minh Ngoc Vietnam Trading Company Limited.
Through actual inspection of goods at the Company's business location, the authorities discovered a total of 29,886 ball bearings with signs of counterfeiting the SKF trademark (a trademark protected in Vietnam).
At the time of inspection, Mr. N.T.T - Company Director (the Company's legal representative) admitted to using a Facebook social networking site named "MinhNgocVongBi" to sell goods.
