In the picture of agricultural exports in 2025, vegetables and fruits continue to be a prominent growth industry, reflecting the great production potential, increasing market adaptability and export expansion potential of Vietnamese agricultural products.
According to the Vietnam Fruit and Vegetable Association, the export turnover of vegetables and fruits for the whole year 2025 is estimated at about 8.59 billion USD, an increase of nearly 20% compared to 2024. However, the fruit and vegetable industry also faces many new technical barriers, especially increasingly strict requirements on planting area codes, traceability, control of residues and food safety...
Faced with that reality, on December 26, the Ministry of Agriculture and Environment organized the Launching Ceremony of the Vietnam Agricultural Product Traceability System. The Vietnam Agricultural Product Traceability System is a digital platform serving the recording, management and lookup of origin information for agricultural, forestry and fishery products throughout the production, processing, transportation and circulation process in the market.
Speaking at the launch ceremony, Minister of Agriculture and Environment Tran Duc Thang said: "In the context of increasingly fierce competition, the value of agricultural products is not only in output, but also in quality, transparency and traceability.
The system launched today will help businesses, cooperatives and farmers access digital technology more conveniently and at a more reasonable cost. At the same time, it helps increase market connectivity, expand exports, and meet the increasing demands of demanding markets. The system also contributes to gradually forming an agricultural production culture based on data platforms, innovation and standardization.
This is also the consistent spirit that Resolution 57-NQ/TW has set out: taking innovation as the foundation, taking digital transformation as a tool, taking people and businesses as the center".
Through the system, consumers can check product information transparently, while state management agencies have a basis for monitoring, statistics and tracking when necessary, thereby improving information transparency, ensuring food safety and consolidating the reputation of Vietnamese agricultural products in the domestic and international markets.
The Ministry of Agriculture and Environment will effectively implement the pilot plan for traceability of durian, as a basis for gradually expanding traceability for agricultural products, especially agricultural food groups. At the same time, raising consumer awareness, while strengthening the responsibility of management agencies and businesses in traceability activities, contributing to ensuring quality and food safety for agricultural products with traceability stamps of the Ministry of Agriculture and Environment.
The Ministry also aims to promote the application of science and technology, deploy a system in real time; and share and update new guidelines and policies of the Party and State related to traceability of products and goods.
The pilot roadmap for durian traceability aims to build a data warehouse to serve traceability based on connection and integration of specialized data; data of participating businesses is digitally signed according to regulations. The pilot period is from 01.01.2026 to 30.6.2026.
After the pilot, the parties will evaluate the effectiveness of information accuracy, convenience, cost and benefits. From there, improve techniques and procedures to expand application to other agricultural products, aiming for official deployment on a large scale by the end of 2026.
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