Secretary General of the National Assembly, Head of the National Assembly Office Le Quang Tung has just signed and issued the Conclusion of the National Assembly Standing Committee on the draft Law amending and supplementing a number of articles of the Law on Advertising.
Previously, at the 41st Session, the National Assembly Standing Committee gave opinions on the reception, explanation and revision of the draft Law amending and supplementing a number of articles of the Law on Advertising and concluded as follows:
The Standing Committee of the Committee for Culture and Education shall preside over and coordinate with the Ministry of Culture, Sports and Tourism to study the opinions of the Standing Committee of the National Assembly to revise and complete the dossier of the draft Law amending and supplementing a number of articles of the Law on Advertising, send it to the Government, National Assembly delegations, and National Assembly agencies for comments, and submit it to the National Assembly at the 9th Session (May 2025) for consideration and approval in accordance with regulations.
It focuses on some contents such as reviewing advertising terms; products, goods, and services with profit-making purposes; products and services without profit-making purposes, ensuring clarity, logic, and consistency in the draft Law.
Continue to review and complete regulations on the obligations of advertising product carriers who are influencers, including researching and adding regulations that they are not allowed to affirm the quality of products, goods, and services if they have not used or do not fully understand the products, goods, and services.
Continue to review, improve, and fully absorb the opinions of National Assembly deputies, ensuring coverage of all subjects of online advertising activities, contributing to improving the effectiveness of state management, creating conditions for advertising development; carefully review regulations on waiting time to turn off or turn on advertising.
Previously, during the discussion at the 8th Session, some delegates said that it is necessary to consider increasing the waiting time to turn off or open an advertisement from 1.5 seconds to 6 seconds to both ensure favorable conditions for advertising businesses and ensure that it does not cause discomfort to users.
Chairman of the National Assembly's Law Committee Hoang Thanh Tung said that the current law stipulates a maximum time to turn off and open ads of 1.5 seconds. The Government Draft submitted at the 8th Session adjusts it to 6 seconds, meaning that after 6 seconds of displaying an online ad, an off button will appear to turn off the ad. But in this Draft (Draft dated January 3, 2025), the 6-second rule is no longer in place and the 1.5-second rule is no longer in place.
The draft stipulates that, for advertisements not in fixed areas, there must be a feature and easily recognizable icon allowing the recipient to turn off the advertisement, and the Government is assigned to specify this in detail.
According to Mr. Tung, such regulations are not really transparent. If the Government is assigned to regulate, it must be very specific, not general like the Draft.
The Chairman of the National Assembly's Law Committee also said that if we want to create conditions for the recipient of the advertisement to have the right to view or not view, then as soon as the advertisement appears, the ad-off button should be displayed so that those who are not interested can turn it off immediately, instead of having to wait 1.5 seconds or 6 seconds.
