The relationship between Vietnam's oldest insurance brand and the origin of national culture
From December 30, 2024 to January 15, 2025, the Tet Smile space was held at Hoan Kiem Lake area - Bao Viet Building, No. 8 Le Thai To, Hoan Kiem, Hanoi. The event is an opportunity for Bao Viet to affirm its 60-year journey of accompanying the country's development, accompanying the health care and asset protection of millions of Vietnamese people.
The Tet Smile space has subtly exploited the cultural values of Vietnamese people - smiles, family affection and reunion during Tet - to connect customers, this is also a cultural bridge affirming the role of insurance in life.
Attracting more than 15,000 participants during the event, the Tet Smile Connection Space helped Bao Viet leave a deep impression in the hearts of customers, contributing to affirming the brand identity with sustainable national character, connected with Vietnamese culture and spirit.
In particular, the image of "Old Tet" also appears throughout with the cultural colors of the ethnic community such as painting Hang Trong paintings, asking for calligraphy from the calligrapher to modern experiential activities such as decorating Tet photo frames, making velvet flowers. The mark of the capital Hanoi is also portrayed emotionally through the music night "Hanoi - Imprint of Love". And above all, it is the image of a Vietnam that is rising strongly in the new era through the music night "Echoes of the origin - Strides to the future".
Tet Nu Cuoi is the complete highlight of Bao Viet's 60-year journey of pioneering and accompanying customers, and is also the beginning of the next strong journey to bring joy, happiness and sustainable trust to every Vietnamese family and business.
The first bricks building the foundation of Vietnam's insurance industry
Celebrating 60 years of sustainable development, Bao Viet Insurance is proud to be honored with many prestigious annual awards, typically the title "National Brand 2024 for non-life insurance services" by the Government and the award "60 years of Outstanding Achievement - Insurance Industry" presented by Global Banking & Finance Review in 2024.
With the trust and confidence from customers over many decades, Bao Viet Insurance brand is always the top choice not only for individual customers but also for businesses in risk management.
This result is built from a systematic business strategy and synchronous management decisions, implemented right from the first days of establishment. This is the guiding principle that helps Bao Viet Insurance maintain its leading position in the Vietnamese insurance industry.
In 1965, Bao Viet Insurance was established as an important link in the revolutionary financial system, the only State insurance agency in the North in the early period, responsible for insuring property and human life. Since its establishment, Bao Viet Insurance has undertaken three main missions: marine insurance for import and export goods and Vietnamese ships, building a State Insurance Fund to respond to unexpected risks, and participating in preventing and limiting losses.
To date, Bao Viet Insurance is proud to be a non-life insurance brand with a leading network in the insurance industry in Vietnam with nearly 80 member companies, more than 300 transaction offices and 70,000 professional agents/consultants nationwide.
Expressing his pride in reaching the 60-year golden milestone, Mr. Nguyen Hong Tuan, General Director of Bao Viet Insurance Corporation, said: “The humanity of insurance has created an opportunity for us to accompany the community, sharing losses when unfortunate risks occur, from individuals who are fully protected, settled down - living in peace and health, to a prosperous, healthy, fulfilled and happier society every day. That is also the mission of Bao Viet Insurance to become a trusted companion, bringing peace and improving the quality of life of customers. Reaching the 6-decade milestone, we appreciate and thank all customers and partners who have accompanied and trusted Bao Viet Insurance throughout the past journey.”
Through a 60-year journey with many stages of development, Bao Viet Insurance affirms that it will continue to improve service quality, diversify products, and improve operating processes to approach international standards, bringing the highest trust and satisfaction to customers, affirming the motto: "Firm belief, sustainable commitment"!
