Hundreds of unique Tet photos, including photos being shown to the public for the first time, will be published in the "Tet Smile" space, vividly depicting the Tet culture of the Vietnamese people through the ages.
“Tet Nu Cuoi” officially opened on December 30, 2024 at Bao Viet Group headquarters, No. 8 Le Thai To, Hang Trong, Hoan Kiem, Hanoi, welcoming visitors to visit completely free of charge. The event not only recreates beautiful memories of the old Tet, but is also an opportunity for Bao Viet to affirm its 60-year journey of accompanying the country's development, accompanying the health care and asset protection of millions of Vietnamese people.
Mr. Nguyen Hong Tuan, General Director of Bao Viet Insurance Corporation said: “Mentioning Tet is mentioning happiness, smiles, that is also what Bao Viet always aims for to express the satisfaction and happiness of customers. “Tet smiles” is a special milestone for Bao Viet’s 60-year journey accompanying customers, bringing joy, happiness and sustainable trust through each service. On this occasion, along with sacred historical milestones such as 70 years of liberating the Capital and 50 years of national reunification, Bao Viet respectfully sends our deep gratitude to customers and partners who have always trusted and accompanied us. Bao Viet hopes to continue to be the Finance - Insurance brand holding the No. 1 position in the minds of customers.”
The exhibition space is arranged in a contemporary folk style with photographs and Tet objects combined with creative photography technology, leading participants on a journey to discover images and stories about Vietnamese Tet from 1965 to the present. The entire area is designed vividly with rich interactive activities: experiencing Viet Phuc - traditional costumes, creative activities such as making velvet flowers, painting Hang Trong paintings, decorating Tet photo frames, and a booth to ask for calligraphy from the calligrapher. In particular, the two music nights "Hanoi - Imprints of Love" and "Echoes of Origin - Strides of the Future" will be the highlights with proud melodies about love for the homeland and the fatherland.
In particular, “Tet Nu Cuoi” is a journey to recreate Bao Viet’s mark associated with the country’s important transformations. Established in 1965 in the context of resistance and reconstruction, Bao Viet has accompanied the nation through many stages of development, protecting national and people’s interests. Through the stages of integration, economic growth and international integration, Bao Viet has continuously affirmed its position, becoming a leading Finance - Insurance Group. Entering the new era, Bao Viet will continue to pioneer innovation, providing comprehensive Finance - Insurance solutions, enhancing customer experience and being ready to develop sustainably with the country in the era of national growth.
Ms. Nguyen Thu Huong, a visitor from Cau Giay, shared: “I found the event very interesting. The works all carry the spirit of Tet but are presented through a new perspective. The stories told really made me feel nostalgic, remembering the old Tet holidays and proud to have gone through many springs with the nation with beautiful and sacred cultural values passed down through generations.”
