Sustainable development helps Bao Viet reach the Top 3 Strongest Brands in Vietnam
This is the 10th year that Brand Finance - the world's leading brand valuation company in Vietnam has announced its national brand value, demonstrating the recognition of outstanding brands and remarkable achievements.
In 2025, Brand Finance ranked the Brand Strength Index (BSI - Brand Strength Index) as a measure of the effectiveness of brand operations on invisible measures compared to competitors. Bao Viet is honored in the Top 3 Strongest Brands in Vietnam with a BSI score of 92.8/100. BSI is a comprehensive index that reflects reputation, customer confidence, ability to meet expectations, service quality and competitive position. With a score of 92.8/100, Bao Viet is the only insurance - financial brand in the leading group, affirming its solid position as a Vietnamese brand that has persistently built trust over the past 60 years.
This is a clear result for the journey of continuous innovation, transparency in operations, customer and community attachment, as well as Bao Viet's pioneering role in the domestic insurance and financial market. In the context of many economic challenges, Bao Viet's ability to maintain brand strength becomes even more meaningful, proving the adaptability and sustainable foundation that the enterprise has created.
Bao Viet ranked 16th in the Top 100 Most Valuable Brands in Vietnam
Notably, among the outstanding brands in the Top 100, Bao Viet brand value ranked 16th in the 2025 total arrangement table - leading the insurance industry. Bao Viet brand meets well the criteria for evaluating both its position in the market and the potential to create stable profits in the future. Bao Viet always focuses on preserving its brand image, improving service quality with the criterion of taking customers as the center of all activities.
Bao Viet's recognition as being highly ranked among the most valuable brands in Vietnam, leading the insurance industry, is a recognition of the continuous efforts of the entire system. The strength and brand value of Bao Viet clearly reflect the deep trust of consumers and their reputation and position in the market.
Brand Finance's "Vietnam 100 2025" report said that the total brand value of the top 100 Vietnamese brands this year reached 38.4 billion USD. This figure decreased by 14% compared to last year due to the challenging situation. "Vietnamese brands show resilience even though their brand value in the whole market tends to decrease," said Mr. Alex Haigh, Executive Director of Asia - Pacific of Brand Finance.
Every year, Brand Finance inspects 6,000 of the world's largest brands and publishes more than 100 reports, ranking brands in all fields and countries. The 100 most valuable and powerful brands in Vietnam were included in the "Brand Finance Vietnam 100 2025" report.
