I See You 2025 - A comprehensive journey
I See You is a communication campaign to raise awareness of traffic safety when traveling in low light conditions conducted by the Vietnam Automobile Club (AA Vietnam) with funding from the World Automobile Federation (FIA). With the mission of raising awareness and contributing to minimizing risks on each journey, in the 4 months of implementation (9 12.2025), the project has carried out 3 key activities:
National online survey
The project was launched by surveying people's awareness. Hundreds of opinions from across the country have provided practical data, as a basis for building appropriate communication strategies. Survey participants not only contribute their voices but also receive meaningful gifts, creating a close two-way connection.
Awarding 10,000 reflective belts in Phu Tho
The special highlight of the journey is the award ceremony on November 15, 2025 at Khai Quang Industrial Park (Phu Tho). Here, 10,000 reflective belts and 100 helmets were presented to union representatives and representatives of primary and secondary school students. Not only stopping at the giving ceremony, traffic safety guidance activities, visual communication and recording of actual feelings turned the ceremony into a cozy festival day.
Releasing documents & communicating practical digital content
In parallel with field activities, the project has released a document "Traffic safety declaration in low light conditions" for both adults and children. Hundreds of printed copies were sent directly, along with widely popular electronic versions. At the same time, a series of digital contents to guide safe driving during the storm season and protect children were also deployed, contributing to the formation of sustainable safety habits.
By comprehensively combining surveys, material support and educational communication, I See You has made practical contributions to raising public awareness.
Imprints of the journey
After 4 months of efforts, I See You 2025 has achieved impressive results:
* Practical impact: 10,000 individuals in Phu Tho have improved their knowledge and been equipped with an active protection tool called the I See You reflective belt.
* Strong influence: In just 4 months, the campaign recorded more than 180,000 interactions and more than 300,000 visits on social networks, and received support from many press agencies.
* Sustainable value: Safety documents become a long-term educational resource, continuing to be shared and used by the community even after the campaign has ended.
I See You's journey will continue to develop as the results have proven this a successful model, contributing to realizing the overall goal of reducing traffic accidents globally of FIA in general and creating a safe and humane traffic culture for Vietnam in particular.
