When music becomes a bridge connecting multi-generational emotions

Bảo Bảo |

Folk music stories are told in a very different, more modern way but still retain the spirit of traditional music.

Along with a cast of "super cool" artists... the "Great Party" of Tet Confidence closed with many emotional aftertastes, leaving a special mark in the hearts of the attending audience and this is also a gratitude gift that Phuong Dong Bank (OCB) wants to send to customers on the occasion of the upcoming Lunar New Year.

The highlight throughout the music night is stories with interwoven colors: from familiar folk melodies being renewed, to modern hits being subtly rearranged. Each performance not only stops at "hearing", but also makes the audience feel the spirit of Tet, feel the rhythm of contemporary life and the very natural connection between generations.

Artists Quoc Thien, Tang Phuc, Thanh Duy, Ly Ly, Lam Bao Ngoc, Cao Ba Hung appeared with complete energy, bringing meticulous, inspiring performances and constantly stirring up the atmosphere. The interaction between singers and audiences also created a very close musical space.

In particular, the moment the whole stage joined the melody "Going home is having Tet" - a song written by OCB specifically and sent to customers, became one of the most memorable emotional touch points of the program. Not only is it a musical performance, it is also a meaningful spiritual gift, fully spreading the message of reunion, warmth and connection.

Music lovers also have the opportunity to receive exclusive OCB gifts from artists when participating in experiencing activities at the booth during the 2 days of the program.

Khan gia con duoc nhan loat qua tang doc quyen tai chuong trinh. Nguon: OCB
Audiences also receive a series of exclusive gifts at the music program. Source: OCB

The music night was also livestreamed and broadcast simultaneously on a digital platform, contributing to spreading the spirit of Tet Confidence to the community and recording tens of thousands of views at the same time when the program took place.

Besides the sublimation in music, the OCB product experience area also attracts great attention from attendees.

Not only participating in interactive activities, mini games, receiving gifts, audiences also have the opportunity to learn more about OCB's modern financial solutions as well as Tet promotions in a close and youthful space.

Cac chuong trinh tai khu vuc trai nghiem mang den su hao hung cho khach hang. Anh: OCB
Programs in the experience area bring excitement to customers participating in the music event. Photo: OCB

“With OCB, customer appreciation programs, especially during the Lunar New Year, have become annual activities and as a deep thank you to customers who have always accompanied OCB. Every year, we strive to innovate our approach to bring valuable and emotional experiences to customers.

Especially this Tet holiday, in addition to a series of promotional programs implemented synchronously with a total value of gifts of up to more than 3.5 billion VND, OCB also coordinates to organize a music night "Tet Tu Tin" with the participation of famous artists. This is not simply an entertainment event, but a way OCB connects with customers through the sublimation of music - where traditional melodies are refreshed in a modern breath, creating emotional levels intersecting, closing an old year and opening a new year full of excitement, peace of mind and confidence" - Mr. Luong Nguyen Minh Dang, OCB Retail Division Director, shared.

Bảo Bảo
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