MyTV Sport Hub - "AI assistant" exclusively for World Cup 2026 fans

For fans, the World Cup has never been just 90-minute matches. Emotions often begin many hours before the ball rolls, when viewers are eager to find out the starting lineup, the form of the stars or predict the chances of their favorite team going further.

Especially at the FIFA World Cup 2026 - the largest World Cup in history with 48 teams and 104 matches - the amount of information, data and accompanying content will increase unprecedentedly. At that time, the needs of fans will no longer be simply watching the match live, but to follow the entire journey of the tournament in a seamless and convenient way.

That is also the reason MyTV launched Sport Hub - a digital sports space designed specifically for the 2026 World Cup season.

A "control center" for football fans

Instead of having to open many applications or constantly switch between websites and social networking sites to view schedules, rankings, statistics or highlights, MyTV Sport Hub gathers everything in a colorful experience space.

With just a few steps, users can grasp the upcoming match schedule, the latest results, the situation of the groups and the entire journey from the group stage to the final.

For fans who like to "watch football with data", Sport Hub also brings in-depth statistical data right on the service screen. From the starting lineup, head-to-head history, winning rate to attacking stats, ball control, penalty cards or match pressure charts in real time - all are integrated right on the MyTV screen to help viewers understand more deeply about the diễn biến on the pitch.

AI technology helps fans not miss any moment

The 2026 World Cup lasts nearly 40 days with a dense schedule. Not everyone can stay up late to watch every match or spend hours reviewing the matches that have taken place.

Understanding that, MyTV applies AI technology to create highlighted and best cut videos automatically, helping viewers quickly grasp the most notable developments.

In addition, the entire match is supported for re-watching within 72 hours after the end. Even if you miss the match, fans can still fully enjoy the exciting matches at the most convenient time.

Another notable highlight is the Multi-view feature that allows simultaneous viewing of two matches on the same screen. This is a particularly useful feature in time slots with many key matches taking place in parallel or in the decisive rounds of the group stage.

Stories that make up the attractiveness of the World Cup on MyTV

If top matches are the focus of the World Cup, then the stories behind the field are the factors that create vitality and lasting emotions for the biggest football festival on the planet.

In addition to bringing live matches and in-depth data systems, through programs specially produced for the 2026 World Cup season by MyTV, fans can also discover the journey of the teams on the road to conquering the gold cup, inspiring stories of football stars and legends, as well as cultural, historical and human values that make up the identity of the tournament.

From the professional perspectives of experts to the emotional side stories, the content ecosystem on Sport Hub contributes to helping fans feel more fully the attractiveness of the tournament beyond the framework of 90-minute matches.