On December 31, 2024, The Global City urban area became the center of attention in Ho Chi Minh City when it organized a series of countdown events "The Global Celebration" to welcome the new year 2025, bringing a colorful festival space, a multi-sensory "party", where traditional values are honored and blended with modern quintessence.
The event is not only a year-end entertainment activity, but also a mark showing the transformation of urban areas in Ho Chi Minh City in developing activities to serve the people. Masterise Homes is pioneering in the urban development strategy associated with preserving culture and art, serving the modern, dynamic, international-standard urban lifestyle of the community.
Bringing world-class technology and entertainment right to your doorstep
This is the third consecutive year that Masterise Homes has organized the New Year festival at The Global City, the new center of Ho Chi Minh City. The attraction from previous successful events has caused the number of attendees to skyrocket, even though New Year's Day falls in the middle of the week.
Many people come here not only to count down to celebrate the New Year, they also bring with them a certain expectation of the grandeur of the event, of the top entertainment experiences worthy of the city's new central position.
Mr. Hoang Minh (33 years old, Binh Thanh District) shared: “I brought my whole family here to see the jet-powered flying man show. Last time, my girlfriend and I saw it at the SOHO Fest event and felt so impressed that this time we decided to bring our relatives to see it together. My parents were very excited because it was the first time they saw a flying man in real life.”
Indeed, the performance of the group of people flying in the air, amidst the modern setting of the SOHO townhouses, is truly a unique and rare experience in Vietnam. Because Gravity Industries mostly performs at international-scale events. The fact that Vietnam and The Global City have become a new name in the limited list of this world-class team shows Masterise Homes' dedication to bringing top-notch entertainment experiences to the city's residents.
Gravity Industries’ “Jetman” performance heated up the atmosphere, igniting the explosion of the grand concert night with the appearance of the iconic stage The Global Stage. Right at the event, the Vietnam Record Organization certified this as the largest LED cube stage in Vietnam - continuing the series of record-breaking projects of Masterise Homes Group.
Music festival with Vietnamese and international stars on iconic stage
With The Global Stage, the 2025 New Year's Eve festival "The Global Celebration" treated the audience to a top-notch music party with the participation of top stars in Vietnamese music and a super impressive light show and multi-dimensional visual effects.
The big names performing for the first time on this iconic stage brought explosive performances, with new and vibrant mixes, stirring up the festival atmosphere and leaving a lasting impression on the attendees.
Opening chapter one, the performance of Bao Anh, Trong Hieu and young singer My Anh clearly portrayed the international urban lifestyle: vibrant, youthful, full of energy and passion for discovery.
Opening the second chapter, singer Thao Trang made the whole audience explode, harmonizing with each melody with a vibrant medley, powerful voice and captivating performance style. Next was the romantic and free music space of famous names: Quan A.P, Tien Tien and Tang Duy Tan. Not only simply enjoying, the audience also sang along with their idols in familiar hit songs...
The whole space is covered in a free and liberal artistic atmosphere, where each individual can freely express their personality and passion.
The third chapter of the concert painted a vivid portrait of the community of residents at the new center of The Global City - pioneers, daring to think and act, always asserting themselves with their own unique colors such as Sister Trang Phap, Ho Ngoc Ha, Noo Phuoc Thinh. These artists are also typical representatives of the generation of global citizens, born and raised in an international environment but still carrying within them a deep love for traditional Vietnamese values and sending that love into their works of art.
Fireworks lit up the sky of The Global City, paving the way for an energetic and explosive performance lasting nearly an hour by world-class DJ - Turbulence. Tens of thousands of spectators, especially those who love vibrant music, were able to witness the skillful and mesmerizing scratching techniques of Tim Alejandro “DJ Turbulence” - who has performed with or opened for world-famous superstars such as Kanye West, Jay-Z, Beastie Boys, Bruno Mars, Cardi B…
Urban destination of cultural and artistic exchange
It can be said that the series of festival events "The Global Celebration" organized by Masterise Homes at The Global City, is one of the pioneering directions in the trend of urban development associated with art, culture, and creativity to serve the urban lifestyle of the global community.
The success of the series of events shows that the combination of culture, art and creativity is essential in creating modern, civilized and profound living spaces. The combination of art into urban destinations not only has aesthetic value, but also demonstrates the developer's broad vision in serving and maintaining the identity of the community living in that urban area. This is the approach of urban designers pursuing the philosophy of "humanity" - design with people at the center and all activities are aimed at best serving human life.
The humane urban model that Masterise Homes approaches is not only demonstrated through bringing in and applying international standards but also preserving and spreading Vietnamese cultural values. This is implemented throughout The Global City, from architectural design, planning and landscape conservation to community service activities.
Typically, along the SOHO street designed by the world's leading architectural firm Foster + Partners are installation works with specific messages. Typically, the collection inspired by the 12 zodiac animals, imbued with the spirit of fertility. by artist Thai Nhat Minh. The presence of "Reproductive Season" not only recreates the traditional folk culture of our country but also harmonizes with the modern space of SOHO, contributing to creating an urban picture that is both civilized and imbued with identity.
The traditional festival atmosphere became even more lively with the performance of string puppeteers right on Art Ave. The image of string puppets swaying gracefully to modern rap music, wearing colorful and trendy costumes attracted the interest of many viewers. For many young people, this was the first time they had seen such elaborately crafted puppets and interacted with them so closely.
In another corner, the bamboo dance game attracts many families to participate, the older generation teaches the younger generation how to count the beats to the new Northwest music arrangement, the footsteps bring cheerful laughter.
Truly humane city
"The Global Celebration" has come to an end, leaving an unforgettable impression in the hearts of every attendee. More than just a festival, the series of events has successfully portrayed The Global City - a truly humane living space, where life is built on a deep understanding and response to human needs.
In addition to modern amenities and world-class facilities, a city designed with the people living in it as its center needs to focus on serving and nurturing their spiritual life. Every activity held here, from grand festivals to daily events, carries a message and story, contributing to enriching the living experience of residents.
The key is that even during the festive season, everyone can still find a spacious space to recharge their batteries. The difference of a well-planned urban area is that it allows all human needs to be met within just 15 minutes of walking. Similarly, in daily life, residents can access amenities: from shopping, entertainment, cuisine to health care, education and cultural exchange in just that time.
Whether you love excitement or want a quiet space, whether you are passionate about art, entertainment, or love physical activities and sports, The Global City has suitable spaces for each individual to find a sense of belonging, to be surrounded and to satisfy all needs according to their preferences and lifestyle.
The Global City is not only a modern, globally connected urban area, but also a livable community, where people appreciate, values are nurtured and closely connected to cultural roots. The Global City - promises to be a new symbol of Ho Chi Minh City, contributing to improving the quality of life and changing the urban landscape in the East of the city.
