Why did Masterise Homes choose to launch the high-rise subdivision at The Global City at this time?

Vân Nguyễn |

Recently, the Southern real estate market was "stirred up" when the Masteri Grand View high-rise subdivision of Masterise Homes was officially revealed for the first time at The Global City - the rare remaining "golden" land fund of the Eastern area of ​​Ho Chi Minh City that has been systematically planned for infrastructure and international standard utilities.

Choose the right "golden time"

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Masteri Grand View - the first high-rise subdivision has officially launched at the new center of The Global City. Photo: VN

More than 600 Masteri Grand View apartments are not only a new, high-class supply of Masterise Homes but also a "reserve" that this international real estate developer has long cherished.

In the context of a scarce apartment supply market at the end of the year, the newly launched Masteri Grand View project immediately caused a stir in the real estate investment community. This pair of high-rise buildings is located in one of the most beautiful locations of The Global City urban area - a 117.4ha land fund, almost the last in Ho Chi Minh City, which is systematically planned and meets international standards. More importantly, the project was launched at the right "point of time" right when the new land price list of Ho Chi Minh City just took effect, the Law related to real estate is only in the early stages of application to create opportunities for investors to own the best prices, thereby attracting market demand. At the same time, a series of infrastructure projects are being rushed to be deployed in the East of Ho Chi Minh City to welcome the "bright future" in the first quarter of 2025.

Whatever the reason, it is undeniable that the pent-up demand and quality supply in Ho Chi Minh City is still very large. Data from CBRE Vietnam in the second quarter of 2024 showed that due to limited supply, most new launches in Ho Chi Minh City recorded very good sales rates, in both the mid-range, high-end and luxury price segments.

Also in the third quarter of 2024, CBRE Vietnam continued to record a number of apartment projects in Ho Chi Minh City that were restarted and boldly increased prices by 10-30% compared to previous prices. In particular, luxury apartments had the most outstanding transfer price increase rate, from 10-20% compared to the same period last year thanks to prime locations, high-class handover quality and high rental potential.

This shows that real estate is still an attractive investment channel at any time, especially quality products from reputable investors with complete legal documents. With Masteri Grand View, Masterise Homes has chosen the right "falling point", providing quality apartment products with sustainable investment value in a pioneering position when the market "enters" a new cycle.

Uniqueness of Masteri Grand View

Masteri Grand View has many advantages at the same time. With its location in The Global City - the new center of Ho Chi Minh City, it speaks to all the inherited values ​​that Masteri Grand View has.

The Global City is the first international standard urban complex in Vietnam designed and planned by the world's leading architectural firm from the UK, Foster + Partners. With a scale of 117.4 hectares located in a prime location in An Phu ward (old district 2), now Thu Duc city, the urban area is the intersection of a series of existing international standard infrastructure and utilities.

Here, the SOHO commercial townhouse area has attracted residents to live and many brands to participate in business activities, interspersed with a complex of entertainment - shopping facilities that have been and are present, in the future when schools, medical facilities, a 123,000 m2 commercial center are officially formed... it is proving that The Global City is the new most classy center of Ho Chi Minh City.

Accordingly, when the Masteri Grand View high-rise duo with 600 luxury apartments appeared "proudly", located between the two main facades of The Global City, located right at the intersection of the two main roads Do Xuan Hop and Lien Phuong, close to the key utilities of the urban area, it further affirmed its "rare and hard to find" value.

Vi tri doc ton ngay giao diem hai mat tien duong lon Do Xuan Hop – Lien Phuong cua Masteri Grand View. Anh: VN
Masteri Grand View's unique location right at the intersection of two main streets Do Xuan Hop - Lien Phuong. Photo: VN

The highlight is Lien Phuong Road - the access road and bridge over Rach Muong Kinh Canal connecting traffic with the main axis to Rach Chiec National Sports Complex, which was started on October 10. In the near future, when this route is completed, from the high-rise project, it will be easy to connect directly to Mai Chi Tho Avenue, Vo Nguyen Giap and Metro Line 1; going to An Phu, Thao Dien, Thu Thiem, District 1 in just 5 - 15 minutes.

Do Xuan Hop Street is part of the plan to expand to 30m in Ho Chi Minh City. On this route, Nam Ly Bridge was opened to traffic in early October 2024, along with a series of infrastructure projects in the East of Ho Chi Minh City that are about to start, such as Ring Road 3, Ring Road 2, expansion of Ho Chi Minh City - Long Thanh - Dau Giay Expressway, etc., contributing to increasing connectivity and increasing the value of real estate in the area.

The apartment line at Masteri Grand View is diverse in types, easy to choose for living or investment needs with structures from 1 to 4 bedrooms, areas from 57 to 181m2. The apartments are all designed with rounded corners, embracing the beautiful view of The Global, helping to experience the international standard utility system at the new center more fully than ever. Expected to be handed over "lightning fast" in 2026, each Masteri Grand View apartment will be present at The Global City, realizing a trendy and different lifestyle for the owner.

Thus, from the potential for surrounding connectivity to the intrinsic value of the product, it is clear that The Global City in general and the first high-rise subdivision Masteri Grand View in particular are worthy of the leading position in the current real estate market.

Gia tri song cua The Global City duoc minh chung ro net bang loat dong thai dau tu tien ich va tien do chuan chinh ma Masterise Homes da dang kien tao thoi gian qua. Anh: VN
The living value of The Global City is clearly demonstrated by a series of convenient investment moves and standard progress that Masterise Homes has been creating recently. English: VN

With the effort to improve the living standards of customers through a series of convenient investment moves, legal formalities, and standard progress... Masterise Homes has built lasting added value that not every project developer can do.

Even though the Masteri Grand View high-rise duo has not been launched yet, customers can still see the commitments that this developer has made. The living value of The Global City is clearly demonstrated every day. The apartment projects in the Masteri Collection that have been handed over such as Masteri Centre Point in Ho Chi Minh City, Masteri Waterfront and Masteri West Heights in Hanoi are enough to demonstrate the prestige and commitment of Masterise Homes to customers.

Indeed, when the Southern market has too few new quality projects, the game is almost only in the hands of a few large investors. This is a pressure on the general supply of the whole market, but it is also a golden time and a great advantage for buyers and investors to seize the opportunity. Because, each product that reaches them is the highest quality, most meticulous version with sustainable profit value.

Vân Nguyễn
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