Along with efforts to upgrade infrastructure, renew products and increase promotion, the provincial tourism industry hopes to create a boost during the peak period.
The land of " sunshine and wind" Ninh Thuan is becoming an attractive destination with an ideal climate for outdoor exploration and recreation activities. With blue sea, white sand and little rain, visitors can enjoy their vacation with peace of mind without worrying about sudden rains.
Grasping this advantage, localities and businesses have built a series of attractive tourism products such as: beach resort tourism, sea sports; eco-tourism; experiencing Cham and Raglai culture; agricultural tourism in grape gardens, apples, Lamb fields, salt fields and coastal sand hills.
Not only Ninh Chu and Binh Son seas stretch out with white sand, Ninh Thuan also impresses with Vinh Hy Bay, Hang Lai in the blue with ancient coral reefs for millions of years.
Visitors can also experience trekking, kayaking, swimming, fishing or camping in the Mountain of the Rich National Park - a world's biosphere reserve, or conquer the top of Mountain of the Rich to see the whole scene from above.
To serve the peak summer season in 2025, many tourist areas and hotels in the area have invested in upgrading facilities and implementing incentive programs.
Typically, Vinh Hy Resort (Ninh Hai district) with more than 120 comfortable and luxurious rooms, many rooms with sea views, meeting diverse resort needs of tourists.
Mr. Nguyen Long Bien - Vice Chairman of Ninh Thuan Provincial People's Committee - said that the Provincial People's Committee has issued a plan to stimulate tourism in 2025. Accordingly, departments, branches and businesses must coordinate to build and innovate tourism products according to tourists' tastes; combine incentives, quality commitments and promote, especially during the peak summer.
Along with that, the province is strengthening communication about the destination "Ninh Thuan - a land of convergence of different values" in journalism and digital platforms. Tourists can easily search for information about destinations, accommodation, dining, and events through a smart travel application on their phone.
Currently, the whole province has 213 accommodation facilities with more than 4,700 rooms, ranging from high-end hotels to homestays. The tourism industry and localities also actively propagate and inspect to ensure safety, hygiene, security and order, and organize training to improve service skills and handling situations.
With synchronous preparation, Ninh Thuan is expected to welcome about 2.29 million visitors in the first 6 months of 2025 (up 16.2% over the same period in 2024), including about 135,000 international visitors (up 164.7%). Total revenue from tourism is estimated at VND2,970 billion.
With a coastline of more than 105km, pristine natural landscapes and unique cultural identity, Ninh Thuan is affirming its position as an ideal destination for the summer of 2025 with a series of experiential resorts and entertainment activities.
