This is not only one of the privileges reserved for VIP customers but also a strategic step, affirming VPBank's position and philosophy: raising customer service standards from convenience to high-class experience.
For elite customers - those who not only own large amounts of assets but also set high standards in every moment of life, a bank is no longer just a place to provide financial services. It must be a companion who is able to understand lifestyle, predict needs and create personalized experiences down to the last detail.
In the journey to improve service, banks are now constantly expanding the exclusive ecosystem, from private investment consulting to life insurance, life insurance and even a private waiting space at the airport.
The launch of a special area with the concept of "Lounge in Lounge" at The Sens high-end lounge - domestic terminal T3 - Tan Son Nhat International Airport, continues to be one of the privileges expressing this orientation of Vietnam Prosperity Joint Stock Commercial Bank (VPBank).
Not only an accompanying utility, the "Lounge in Lounge" lounge at The Sens is a convergence of technology, traditional aesthetics and 5-star service experience - symbolizing the bank's long-term commitment to the elite customer community.
This is also a declaration of service class, where aesthetics and personality blend together, bringing a complete flight experience to the successful and high requirements for quality of life.
The quintessence of touching
Inspired by the traditional silk making journey of Vietnamese craft villages, The Sensens - Silk Concept lounge at Terminal 3 is designed as a sophisticated symphony, where silk becomes the main source of inspiration.
Accordingly, customers can experience shared services at the lounge with buffet stalls, high-end culinary services. The "Lounge in Lounge" service with a special space dedicated to VPBank Diamond Elite customers promises to bring quiet relaxation moments, like touching the quintessence of the nation's thousands of years.
At The Sens, VPBank Diamond Elite customers will be welcomed at a separate reception counter with VPBank brand identity, using a QR code from the VPBank NEO application to quickly complete the procedures. The private, sophisticated lounge area is designed specifically for businessmen and guests who require caution. The drink will be served immediately when customers choose a seat.
The Sens waiting room space
Inside the lounge, the space is divided into many areas: personal seating area, high-class buffet stall serving Asian - European dishes, A la Carte menu served at separate tables, relaxation area with massage chairs, or modern entertainment corner.
In particular, for busy passengers, take-away menu services are specially designed, providing sophisticated options such as frozen cafes made from berries, French cakes, ice milk cafes or Vietnamese noodle soup. Customers only need to register at the reception counter to immediately receive a meticulously prepared "brunch", convenient for rush flights.
The Sens is jointly deployed by three units: VPBank - a leading bank in priority customer services, SASCO - Vietnam's leading airport operator, and LynkiD - a technology unit specializing in user experience digitalization. This is not just a lounge, but a strategic step to affirm VPBank's position and philosophy: upgrading customer service standards from convenience to experience.
"It feels like home in the crowded airport"
Right after the opening on April 30, 2025, the "Lounge in Lounge" lounge service welcomed many customers in the VPBank Diamond Elite and VPBank Private segments, including many businessmen who are regularly working far away, sophisticated art collectors, or international experts living and working in Vietnam.
"When I saw VPBank introduce its own lounge in the third quarter, I tried using it and was really surprised. All procedures are very quick, just open the VPBank NEO application to scan the QR code and you're done. The space is quiet and spacious, with both a personal work area and hot food served at the table.
I took the opportunity to handle a contract right here. For me, it feels like "returning home" - even in just one hour of waiting to fly", Mr. Quang Duy, the leader of a logistics company in Ho Chi Minh City, who often flies domestically every week to operate the Northern supply chain, shared.
Ms. Thu Ha, a painting collector, often travels between Hanoi and Ho Chi Minh City to attend art exhibitions, and is also captivated by the cultural emotions that the lounge brings.
"I didn't expect an airport lounge to be so soft and profound. Every detail, from wall motifs, design lines to light saction, reminds me of the beauty of Southern silk. When I sat in that space, I clearly felt a very different Vietnam Modern but still preserving the quintessence - Thu Ha said.
According to VPBank representative, "Lounge in Lounge" lounge service is not only a step forward in service, it is part of the long-term strategy that VPBank pursues: creating a financial ecosystem - experience dedicated to each portfolio of high-end customers.
From a technology platform like VPBank NEO, to individual consulting services, and now a sophisticated waiting space at key airports, every touchpoint is designed to express respect.
The launch of the "Lounge in Lounge" lounge service at The Sens on the occasion of the 50th anniversary of the country's reunification is not only a message linking national spirit with modernity, but also affirms the vision: "For a prosperous Vietnam" - a place where each customer can live fully with their own values.
