The implementation of the new generation SHB SAHA digital banking application to customers marks an important milestone in the comprehensive digital transformation strategy of Saigon - Hanoi Commercial Joint Stock Bank (SHB) after more than 32 years of development, aiming to create an ecosystem of diverse services through the integration of technology and improving user experience.
The name SAHA is an abbreviation of "Saigon - Hanoi" - two iconic cities in SHB's official name. The hidden hidden desire behind it is the desire to connect with customers in each service and solution, bringing security in each financial transaction.
With the motto "Centered on customers and the market" and a deep understanding of users, SHB SAHA is designed to be minimalist but advanced, vibrant, with the brand's unique orange color, combined with smooth movement to create a youthful, trendy digital journey and keep up with future banking trends.
With SHB SAHA in hand, customers will experience a smart channel-based banking platform (Omni Channel) with a series of complete digital services, meeting all basic daily financial needs without having to go to the transaction counter.
With just a few hand-touches after successful registration, users can easily transfer money, receive money, deposit savings, pay convenient bills, pay road fees... even open an international card, borrow money online 24/7 or invest profitably, insurance. All are quick, convenient and completely free of charge wherever you are, from vibrant cities to peaceful countryside.
Operations such as scanning QR codes or transferring money are done almost immediately, ensuring seamlessness, accuracy and smoothness in all situations. This is a testament to SHB's commitment to accompanying customers on the digital journey, always putting user experience at the center.
SHB representative said that SHB SAHA was born to meet the practical needs of the younger generation of customers - those who value speed, convenience and friendliness in digital experience. The application is positioned as a smart financial platform, not only serving daily spending needs but also accompanying customers in long-term financial decisions.
This is a strategic step forward in SHB's digital transformation roadmap, demonstrating its commitment to innovation, enhancing user experience and aiming to become the most favorite and top 1 digital bank in terms of efficiency by 2028 - this person emphasized.
Attractive promotional program
Also on this launch, SHB brings the online game "Gamification Alliance SAHA" right on the SHB SAHA application to all individual customers with a series of valuable rewards.
Just by making transactions such as opening an account, opening a card, borrowing capital, spending, depositing savings, online transactions, maintaining an average balance or simply logging into the application every day, players will be able to participate and have the opportunity to "encounter" many great gifts such as: 2 iPhones 16 Pro Max, 120,000 cash prizes, 8 domestic and foreign travel vouchers, 20,000 vouchers, more than 35,000 SHB Rewards points gifts with a total prize value of up to more than 3 billion VND.
In particular, the first 5 people to collect 12 Linh Binh will jointly receive a "huge" prize worth 300 million VND (equivalent to 60 million/person). If the program ends without enough 5 people collecting 12 Linh thu, the entire prize will still be divided equally among those who complete the lucky collection.
In parallel with Gamification, customers are also enjoying other incentives and promotions that SHB is implementing on the SHB SAHA application such as: Giving an E-voucher to reduce 30,000 VND in deposit for daily expenses when successfully opening EKYC; reducing 20,000 VND in deposit for phone transactions for 3 days of gold per month; refunds for cardholders who have to pay debts/credits when spending online...
The official launch of SHB SAHA is part of SHB's strategic move to realize the Bank of The Future model. This is a model that fully integrates modern, leading technology platforms such as AI, Big Data, machine Learning... into all processes, solutions, services, products.
The model is expected to comprehensively change SHB's competitiveness, customer service capacity and bring important results in 2025 and 2026, including: advanced digital services, digitalizing customer journeys, improving customer experience, enhancing automation, effective growth based on data engineering, modernizing core banking... enhancing stability and the ability to expand technology infrastructure, while promoting the development capacity of advanced products and solutions.
With a vision of Bank of The Future, SHB aims to become TOP 1 Bank in terms of efficiency; Most Favorite Digital Bank; Best Retail Bank and the TOP Bank providing capital, financial products and services to private and state-owned strategic corporate customers, with supply chains, value chains, ecosystems, and green development. Vision to 2035, SHB will become a modern retail bank, a green bank, and a digital bank in the TOP of the region.
Customers can start experiencing new-generation digital banking by searching for the keyword "SHB SAHA" on the App Store (iOS) or Google Play ( Android) to download and install.
