Health, experience and community quality become prioritized values
The real estate market is entering a stage where buyers are changing their definition of the value of a place to live. Previously, the decision to spend money was mainly based on location and expectations of price increases. But now, criteria associated with quality of life are increasingly becoming decisive factors.
According to Ms. Do Thi Ngoc Tram, Chairwoman of the Board of Directors of HD Homes Real Estate Joint Stock Company, after the Covid-19 pandemic, buyers are not only interested in a house but also towards a comprehensive living environment, where all family members have conditions for long-term development.
To explain this change, Ms. Tram compares the need for housing to the journey of upgrading consumption. If in the past people only needed to "eat to their fill", then "eat well", now the priority has shifted to "eat quality" (clean and nutritious).
The same goes for real estate, when living standards are raised, buyers not only care about the area or location but also pay attention to the living environment, green space, educational utilities, health care and daily experiences.
This trend is also reflected in the choices of many customers. As the owner of a villa at Vinhomes Global Gate Ha Long, Ms. Ngo Thi Dung said that her family almost made a decision immediately after learning about the project.
What convinces us is not only the spacious coastal space or fresh air, but also the synchronously planned ecosystem, where children have a good learning environment, the elderly are cared for, and the whole family has space to enjoy life," she shared.
Such choices show that buyers are evaluating real estate according to a completely new frame of reference. The value of a house is not only in the product itself but also in the quality of life that the project can bring in the years to come.
A comprehensive living ecosystem creates sustainable value for Vinhomes Global Gate Ha Long
Vinhomes Global Gate Ha Long's development orientation also follows that trend. Instead of developing individual amenities, the super-urban area of more than 6,200 hectares is planned as a complete ecosystem, where residents can study, work, relax, take care of their health and enjoy life in the same space.
Owning more than 2,500 hectares of green trees, water surface and mangrove forests, Vinhomes Global Gate Ha Long creates conditions for residents to maintain a balanced lifestyle and regenerate energy every day.
Along with living space, high-class education infrastructure is a key criterion that families put on the scale when looking for a long-term residence. With a university village of 200 hectares gathering 7 international universities, the super-urban area is expected to form a knowledge community with more than 30,000 people, creating a learning and long-term development environment for the young generation. This is also a valuable guarantee that makes Ms. Ngo Thi Dung feel secure when deciding to entrust her family's future here.
Not only aiming for the young generation, Vinhomes Global Gate Ha Long also dedicates a private space for the elderly with the Vin New Horizon retirement urban island with a scale of 158 ha. Developed according to the international standard high-class nursing model, Vin New Horizon integrates a health care system and educational and relaxation spaces, creating conditions for the golden age generation to enjoy the most brilliant years of life after decades of dedication to family and society.
The large-scale commercial, service and sports, entertainment ecosystem, with VinWonders 81 ha, 2 Vincom Mega Malls, branded Outlets, Wonder Theatre 3,000 seats, a complex of 12 golf courses 950 ha, the largest mangrove fishing park in the world 800 ha... continues to improve residents' living experiences. The synergy between these values creates an independently operating megacity, helping to improve residents' quality of life and consolidate real estate values over time.
Continuing the attraction of low-rise areas, the investor is implementing a financial support program for high-rise apartments until August 31, 2026. Accordingly, customers can borrow up to 70% of the apartment value and enjoy a 0% interest rate from 18 to 60 months (according to program conditions), thereby being more proactive in financial planning and soon realizing the dream of settling down in the heritage bay.
Besides attractive sales policies, Vinhomes Global Gate Ha Long possesses the advantages that the market is looking for, from synchronous planning, complete ecosystems to quality of life for many generations. These are factors that not only meet the needs of housing but also create a foundation for real estate to increase value in the long term," Ms. Do Thi Ngoc Tram emphasized.
