No need for an appointment to start a financial story
Customers present at VPBank's booths in shopping centers in Ho Chi Minh City, Hanoi, Da Nang, Can Tho... probably did not come to the event with the mindset of someone looking for a loan, opening a card or depositing savings. Most of it started from very ordinary activities: stopping to listen to music, participating in minigames, checking in or exploring the experience space.
I stopped at the booth area because I saw music and people were playing minigames, and I didn't intend to learn about banking products. Later, when advised, I learned that there are things I still do every month such as paying bills or keeping money in my account but it hasn't been optimized. Knowing more about a more effective and time-saving way to use money is also quite interesting." - Mr. Ho Huy (Da Nang) said.
VPBank's approach also creates a difference: products are not always the first content to be mentioned. A conversation can start with a question about spending, payment or the amount of money in the account, and then come to a suitable solution. That is also the "opening" that VPBank wants to bring to customers. Brands have reasons to appear, customers have reasons to stop and the exchange starts from their own needs.
Products go hand in hand with customer stories
At the experience points, Super Premier is one of the products that attracts attention when the story shifts to cash flow management.
For customers who often maintain an amount of money on a payment account, the question is not just "where to deposit savings", but how to make the money profitable but still proactive when needs arise.
Super Profitable Premier is a product that meets that need, with a yield of up to 6.25%/year and 24/7 cash withdrawal capability. The story of idle money is therefore closer to life. An amount of money for shopping plans, reserves or needs that have not been determined when to use can still be optimized instead of lying idle in the account.
VPBank NEO is introduced through operations that take place more frequently in life: payment for electricity, water, internet, television, apartment fees or loans, installments can be set up to be paid automatically once on the application instead of having to remember each payment period. Or like Pay by Account - the payment touch solution with a payment account also opens up another option for customers with a refund offer of up to 500,000 VND/month when meeting the conditions.
For the business household group, the financial story has a different problem: how to both sell goods and maintain customer access without spending much marketing costs? Refunding prosperity on VPBank NEO is introduced from that very need.
Business households can proactively create promotions and give away e-vouchers right on the platform with a total e-voucher cost of up to 4.6 billion VND fully sponsored by VPBank, appearing on the incentive system and reaching the community of more than 13 million VPBank customers. For buyers, when paying with VPBank's QR code, they will have the opportunity to receive an e-voucher with a refund of up to 30,000 VND and find stores that are offering incentives on the map.
Experiences that mark a multi-destination campaign
Besides the consulting and interactive area at the booth, the two-story bus with VPBank identity creates an additional layer of experience throughout the program. Each trip lasts about 60-90 minutes, taking customers through typical routes and landmarks of each province and city. From an overhead view, the journey becomes a way to explore the city differently from usual, and at the same time helps the program's image to be more naturally present in the urban rhythm of life.
Especially in Da Nang and Can Tho, the music nights gather young artists who are loved across the country such as Phap Kieu, Nguyen Dinh Vu, S.T Son Thach, Bui Cong Nam... and also local artists who have expanded the program to a more emotional space.
The booth is also connected to music nights, creating a seamless experience chain. Customers can start from interactive activities, continue to explore the city on a double-decker bus and then immerse themselves in the atmosphere of the music night. The combination of financial consulting experience, bus tour and music night helps the program leave a deeper impression on customers at the same time.
Live conversations at the booth also show a real need: customers want to better understand the products and features they have and know which is the right choice for how they spend, save or manage cash flow.
With VPBank, this proactiveness starts from being present where customers often come, willing to stop to listen and chat. Financial stories therefore become closer when placed in the customer's own usage context.
This is also the spirit that "VPBank is here, just open the'word' right away" is aiming for, as products are increasingly deeply present in daily activities, the distance between "banking services" and "customer life" will become closer.
